Naegohyang ( Korean: 내고향, "My Homeland") is a North Korean state-run conglomerate. [1] [2]
Naegohyang began as a manufacturer of cigarettes, including the premiere brand "7.27", and diversified into other goods, including soju and electronics. [3] [4]
The conglomerate also produces sports apparel. [5] [6] The company opened clothing stores in Pyongyang in 2015, including at the Mirae Scientists Street. [7]
The Naegohyang Sul soju brand began appearing around 2017. [7]
7.27 cigarettes are produced by the Naegohyang (my homeland) conglomerate, which has this year diversified its product range to produce electronics and sports clothing, Reuters recently reported.
Naegohyang is a company that has long produced cigarettes, but has recently moved into producing playing cards, electronic goods and sports clothing.
"[According to the order] tobacco products, North Korea-China joint-produced sweets, beauty products, Naegohyang [in English, my hometown] brand sports apparel, and luxury athletic shoes must show no difference in quality or packaging between domestic and export versions."
Each North Korean cheerleader carried a blue bag, marked by her name and carrying props — a unification flag, colored rackets, a loop made of plastic flowers, and that controversial mask. The bag was branded with the words "Naegohyang" (my hometown), a North Korean conglomerate that provides goods including cigarettes and sports clothing.