MyCujoo Industry
Sports broadcasting Founded 2015 Founder Pedro and João Presa Headquarters , Switzerland
Areas served
Owner
MyCujoo was a
video streaming platform
[1] providing live and
on-demand broadcast of
football matches, sports events, and highlights from around the world.
[2] Founded in 2014,
[3] and launched in 2015
[4] by brothers Pedro and João Presa,
[5] and specialising in the
long tail of football,
[6] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content
[7]
[8] including streaming live merely by using a cellphone.
[9]
Customers included the
Canadian Soccer Association ,
[10]
Jordan Football Association ,
[11]
Football Association of Indonesia ,
Myanmar National League ,
[12]
[13] the
Japan Women's Football League ,
[14]
[15]
[16]
Fluminense Football Club ,
[17]
[18] the
Football Association of Singapore ,
[19]
[20]
[21] the
Asian Football Confederation ,
[22] the
Bhutan Football Federation ,
[1] the
All Nepal Football Association ,
[23] the
Football Federation Islamic Republic of Iran ,
[24]
ADO Den Haag ,
[25]
US Soccer ,
[26] the
Football Association of Thailand ,
[27]
[28] the
Brazilian Football Confederation ,
[29]
[30]
[31] the
Oceania Football Confederation ,
[32]
[33]
[34] the
Lebanon Football Association ,
[35]
United Women's Soccer ,
[36]
Beach Soccer Worldwide (BSWW),
[37]
National Independent Soccer Association ,
National Premier Soccer League ,
Federação Paulista de Futebol and
Campeonato Brasileiro Série D .
According to the company, beginning with its inaugural partnership with
FC Zürich Frauen ,
[38] MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017,
[4] and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers.
[38] Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries.
[39] In October 2018, the company was the subject of an
Amazon Studios documentary,
[40]
[41]
[42] and in November 2018 was described by the
Financial Times as one of Europe's 100 digital champions.
[43]
In January 2019, it was announced that MyCujoo had concluded a five year agreement with the
International Hockey Federation to provide a dedicated
OTT solution,
[44]
[45] and had been the subject of investment from
Sapphire Ventures .
[46]
In November 2020, both MyCujoo's
direct to consumer live football streaming platform and
business to business streaming MyCujoo Live Services were acquired by
Eleven Sports ,
[47]
[48] and in June 2021 the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.
In September 2022,
Eleven Sports ,
[47]
[48] was
acquired by
direct to consumer live football streaming platform
DAZN .
References
^
a
b Paul Nicholson,
"AFC rolls out live streaming platform as media and marketing workshops gather pace" , Inside World Football , 29 July 2016.
^ Sonia Santos Pereira,
"MyCujoo A tecnologia que democratiza a transmissão de futebol" , Dinheiro Vivo , 10 March 2018.
^ Maureen Flores,
"Ama futebol? MyCujoo é a solução" , O Globo , 17 September 2017.
^
a
b Christopher Harris,
"Welcome to MyCujoo, the streaming site that wants to turn the soccer world upside down"
Archived 1 January 2020 at the
Wayback Machine , World Soccer Talk , 5 April 2017.
^ Taylor Bloom,
"SportTechie Startup Profile Series: MyCujoo Is Trying To Democratize Football Broadcasting" ,
Myanmar National League Sport Techie , 15 August 2016.
^
"Como ver jogos de futebol de divisões e escalões inferiores em direto"
Archived 3 January 2018 at the
Wayback Machine , SIC Notícias , 28 November 2017.
^
Towards Unprecedented Consumer Electronics [
permanent dead link ] , "NHK World", 15 February 2018.
^ Miguel Mordado,
"Tóquio 2020: Caneleiras, fatos de banho, sondas e equipamentos de respiração. Inovação portuguesa ao serviço dos atletas olímpicos" , Sapo 24 , 12 March 2018.
^ Rodrigo Capelo,
"Streaming democratiza acesso de esportes ao torcedor" , O Globo , 22 March 2018.
^
"Canadian Premier League to announce new team in Winnipeg" , Calgary Sun , 5 June 2018.
^
"اتحاد الكرة يوقع اتفاقية شراكة البث الالكتروني مع مايكوجو حتى 2022" Al Ghad , 28 May 2018.
^ Donny Afroni,
"PSSI Borong Kerja Sama Dengan Sponsor" GOAL , 6 May 2018.
^ Paul Nicholson,
"Indonesian FA signs with MyCujoo for 1,150 hours of web streaming" Inside World Football , 8 May 2018.
^ Philip Patrick,
"The rise and stall of women’s football in Japan" , The Guardian , 10 June 2019.
^
"2018プレナスなでしこリーグ1部がLIVE配信決定! 年間70試合を予定" , Soccer King , 12 March 2018.
^
"日テレ、4連覇目指す=なでしこリーグ"
Archived 14 June 2018 at the
Wayback Machine , Jiji Press , 12 March 2018.
^ Maureen Flores,
"FLU inovando na Florida CUP" , O Globo , 14 January 2018.
^ Elena Holmes,
"Fluminense score Google deal" , "SportsPro", 6 March 2018.
^
League Matches Streamed online TODAY online. Teo Ten Kiat. 26/02/17. Retrieved: 04/06/18.
^ Gerard Wong,
"S.League to livestream Balestier-Warriors game tonight" , Today Online , 28 February 2017.
^ Shamir Osman,
"Multi-platform offensive to woo fans to embrace SPL" , Straits Times , 30 March 2018.
^
"Central Zone Member Associations Benefit From First Regional AFC Workshop" , Asian Football Confederation , 24 November 2017.
^
"ANFA partners with Mycujoo" . Al Nepal Football Association. Archived from
the original on 11 May 2017.
^
"فدراسیون فوتبال با همکاری ای اف سی قصد دارد رقابتهای لیگ دو، سه و رده های مختلف روی تلویزیون اینترنتی پخش زنده داشته باشد."
Archived 29 December 2018 at the
Wayback Machine , Football Federation Islamic Republic of Iran , 14 October 2017.
^
"Podcast: MyCujoo gaat internationaal met livestream voor kleine voetbalclubs"
Archived 1 January 2020 at the
Wayback Machine , NU: Sanoma Media Netherlands Group , 6 October 2017.
^
"OSA FC (NPSL) 0, Reno 1868 FC (USL) 0 (3-4 PKs)" , US Soccer Federation , 22 October 2017.
^
"AFCแนะนำอุปกรณ์ถ่ายทอดสดผ่านเว็บ/แฟนเพจสมาคมฯ" [
permanent dead link ] , Thai Post , 31 May 2017.
^ ฉัตรณรงค์ ภูนากรม,
"เกือบ5แสน!เบนจามิน ตัน เผยยอดชมโตโยต้าลีกคัพผ่านMyCujoo" , GOAL , 14 June 2018.
^ Rosana Colodel,
"CBF anuncia transmissão de oito competições por streaming" , Torcedores , 4 May 2019.
^
"CBF transmite ao vivo Cruzeiro x Fluminense" , Confederação Brasileira de Futebol , 6 September 2017.
^
"CBF transmite ao vivo sete jogos na rodada" , Confederação Brasileira de Futebol , 27 March 2018.
^ Evandro Delgado,
"MyCujoo: A TELEVISÃO DOS PEQUENINOS QUE ESTÁ A REVOLUCIONAR O MUNDO DAS TRANSMISSÕES DE DESPORTO" , SAPO Desporto , 22 February 2019.
^
"OFC Champions League to go out live" , "Oceania Football Confederation", 16 January 2018.
^
"MyCujoo enhances ties with Oceania Football Confederation" , SportBusiness , 28 March 2019.
^ MyCujoo.tv.
"MyCujoo live football streaming: Watch Football Online" . MyCujoo.tv . Retrieved 5 October 2018 .
^
"UWS + MyCujoo Partnership Continues to Grow the Game" . www.uwssoccer.com . 2 April 2019. Archived from
the original on 3 April 2019. Retrieved 3 April 2019 .
^
"MyCujoo To Stream 1500 Beach Soccer Matches through 2021" . sportsmediareport.net . 2 July 2018. Retrieved 10 November 2018 .
^
a
b Wataru Funaki,
"女子サッカーの救世主か。なでしこリーグを無料放送、新興外資系配信企業「MyCujoo」の正体" , "Football Channel", 20 March 2018.
^ Paul Nicholson,
"AFC streaming platforms hits 18.9m views across 122 countries" , Inside World Football , 7 March 2018.
^
@werner (28 May 2018).
"I had a great day today interviewing two Dutch startups who both focus on passionate communities: @relivecc on outdoors activities and @MyCujoo on football teams around the world" (
Tweet ) – via
Twitter .
^ Thijs Peters,
"Bij Amazon Web Services krijgt Amazon geen voorrang" , MT.nl , 14 June 2018.
^
"Now Go Build with Werner Vogels EP1 - Relive and MyCujoo Startup Stories" , "Amazon Web Services", 10 October 2018.
^ Rebecca Speare-Cole and Tatjana Mitevska,
"Europe's 100 digital champions" , Financial Times , 21 November 2018.
^ Kunal Dhyani,
"FIH set to launch global digital broadcast platform – FIH.live" , Inside Sport , 8 January 2019.
^ Miguel Dantas,
"O jogo do teu clube não passa na TV? Talvez esteja na MyCujoo" , Publico , 25 December 2018.
^ Kate Clark,
"Sapphire Ventures bets big on esports and entertainment with new $115M fund" , TechCrunch , 28 January 2019.
^
a
b
"Eleven to launch global streaming service after acquiring MyCujoo" . SportsPro Media . 10 November 2020. Retrieved 12 November 2020 .
^
a
b Steve McCaskill,
"Eleven Acquires Mycujoo Streaming Tech To Power Global Sports Service" , Forbes , 11 November 2020.
External links