"Ms. New Booty" garnered a mixed reception from critics who were divided by Bubba's choice in changing his production and lyrical content towards more mainstream fare. The song peaked at number 7 on the
Billboard Hot 100, giving Bubba his highest-charting single to date on that chart. It also peaked at numbers 3, 7 and 9 on the
Hot Rap Songs,
Hot R&B/Hip-Hop Songs and
Mainstream Top 40 charts respectively. The song was certified
Gold by the
Recording Industry Association of America (RIAA), denoting sales of over half-a-million units in that country.
"Ms. New Booty" received generally mixed reviews from
music critics who questioned Bubba's decision to deliver a cliché mainstream hip-hop track.
Mike Diver of
Drowned in Sound said that despite the inclusion of the Ying Yang Twins, the song doesn't steer away from Bubba's laidback flow of sexual content over dance-worthy production.[1] Nathan Rabin of The A.V. Club found the female glorification vibe of the song tolerable because of Bubba's sensible flow, saying that "he retains a courtly formality that sets him apart."[2] Steve 'Flash' Juon of RapReviews said that the production and Bubba's energetic flow manage to lift the song above subpar lyrics, saying that "Admittedly Bubba's not going to win any "Best Lyric Writing of 2006" awards for this song, but between him and the Ying Yang it's not hard to see who comes off like a champ."[3]
Pitchfork writer Tom Breihan found the song's production lacking in creativity but backhandedly said that its "depressingly boring, but it's done its job, giving Bubba his biggest-ever hit."[4] Jeff Vrabel of PopMatters found it disappointing that Bubba dwindled the talents from his first two albums to deliver an "exceedingly conservative" stripper track.[5] Peter Relic of Rolling Stone found the song derivative of other southern hip-hop tracks, in terms of lyrical subject and production, saying that it "further suggest Sparxxx is trying to fit new rims on retreads."[6]
Commercial performance
"Ms. New Booty" debuted at number 87 on the
Billboard Hot 100 for the week of February 4, 2006.[7] Two months later, it reached the top 10, moving four spots from number 13 to 9 for the week of April 8, 2006.[8] It peaked at number 7 for the week of May 13, 2006[9] and was present on the chart for a total of twenty-four weeks.[10]
On July 14, 2006, the song was
certified Gold by the
RIAA for selling over 500,000 units in the United States.[11]
Music video
Directed by
Marcus Raboy,[12] the video places Bubba and actor/comedian
Bryan Callen as hosts for an infomercial promoting a female-targeted product that "enhances" their butts. It cuts to Bubba giving away the product door-to-door and in places like a chapel and a library, where the product takes effect. The video also features Shay "Buckeey" Johnson of Flavor of Love and Charm School fame.