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| Beijing Mr. Lee California Beef Noodle King Co., Ltd. | |||||||
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| Traditional Chinese | 北京李先生加州牛肉麵大王有限公司 | ||||||
| Simplified Chinese | 北京李先生加州牛肉面大王有限公司 | ||||||
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Mr. Lee ( Chinese: 李先生; pinyin: Lǐ Xiānsheng) is a popular fast-food chain in mainland China, specializing in beef noodle soup and other Chinese-style fast food. It is headquartered in Beijing. [1] The chain was formerly called California Beef Noodle King U.S.A. ( Chinese: 美国加州牛肉面大王; pinyin: Měiguó Jiāzhōu Niúròumiàn Dàwáng).
The first franchise was opened in Beijing in 1988 by a Californian Chinese-American, Li Beiqi ( Chinese: 李北祺; pinyin: Lǐ Běiqí), also known as "Mr. Lee". Li's face can be seen as part of the company logo, in a style similar to KFC's Colonel Sanders logo. Today, there are several hundred franchises present in many major Chinese cities. Notable locations include Shanghai, Nanjing, Tianjin, Harbin, Changchun, Qingdao and Shenyang. [2] Mr. Lee competes with foreign franchises such as KFC and McDonald's with lower prices and a greater appeal towards Chinese tastes. [3] The California Chicken ingredients are all from within China and have nothing to do with California. [4]
Expansion
From June 2016, Mr. Lee started opening franchises in Australia, with the first restaurant in Australia being in Burwood.
References
- ^ " 联系我们." Mr. Lee. Retrieved on December 1, 2014. "公司地址：北京经济技术开发区亦庄东区经海二路9号 2333 信箱 [ self-published source]"
- ^ "California Beef Noodle King U.S.A". Archived from the original on 2007-08-28. Retrieved 2007-10-06.[ self-published source]
- ^ Caldwell, Melissa L.; Watson, James D. (2005). The Cultural Politics of Food and Eating: A Reader. Cambridge, MA: Blackwell Pub. p. 83. ISBN 0-631-23093-9.
- ^ 郝涛 (2007-03-13). "加州牛肉面并非出自加州 被指涉嫌欺骗！" (in Chinese). Xinhua News Agency. Archived from the original on March 15, 2007. Retrieved 2017-01-11.
External links
- Mr. Lee official website (in Chinese)