|Alta Bicycle Share |
|Matthew Parker ( CEO)|
|Services||Bicycle-sharing system operator|
Number of employees
|700+  (2017)|
Motivate (formerly Alta Bicycle Share and also known as Motivate International Inc.) is a company based in New York City that operates bicycle sharing systems in the United States. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018 the company was acquired by Lyft. 
Alta Bicycle Share was formed in 2010. 
Motivate was listed in Fast Company's "World's Most Innovative Companies" for 2014 under its previous name. 
In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.      Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017.  In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.  
Motivate currently operates seven systems in public-private partnerships with local governments:
- Bay Wheels, in the San Francisco Bay Area, California, with bike stations in downtown San Francisco, San Jose, and East Bay, California. 
- Biketown PDX in Portland, Oregon began operating in July 2016. 
- Capital Bikeshare in Washington, D.C. with service to Washington, D.C., Arlington, VA, Alexandria, VA, Fairfax County, Virginia, and Montgomery County, Maryland  
- Citi Bike in Manhattan, Brooklyn, Queens and Jersey City, New Jersey 
- CoGo in Columbus, OH from Ohio State University to Schiller Park in German Village (and a separate system at Easton Town Center) 
- Divvy in Chicago 
- Bluebikes in the metro- Boston area ( Boston, Brookline, Cambridge, and Somerville). 
- Nice Ride Minnesota in Minneapolis and St Paul transitioned to Motivate operation in July 2018.  
- Bike Share Toronto in Toronto,  
- Melbourne Bike Share in Melbourne, Australia,  sold the system to RACV.
- Pronto Cycle Share in Seattle, Washington
- Bike Chattanooga in Chattanooga, TN
Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions   for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.
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- "Home - Bike Share Toronto". Bike Share Toronto.
- "Motivate and Toronto Parking Authority Announce Transition of Bike Share Toronto Operations — Motivate".
- "Melbourne Bike Share". March 25, 2010. Retrieved November 18, 2015.
- "Statement on Our Supplier PBSC". Motivate. Retrieved February 23, 2020.
- "Alta Bicycle Share's Statement on PBSC Sale". Motivate. Retrieved February 23, 2020.