MimicCreme was a brand of
vegan imitation cream based on
nuts and made without
lactose,
soy, or
gluten. It was
certified as
parevekosher. First produced commercially in January 2007 in
Albany, New York, by Green Rabbit LLC,[1] MimicCreme was primarily marketed toward
vegans as an alternative to dairy products.[2]
The company website indicates that the company closed in November 2013 due to no longer having access to an appropriate production facility (they are still looking for one).[3][4]
The product was invented by Rose Anne Colavito, who wanted to create a better tasting, richer non-dairy ice cream.[5] There were seven versions available: unsweetened; sweetened with sugarcane; sugar-free sweetened, which was sweetened with a natural non-sugar sweetener; Unsweetened, French Vanilla and Hazelnut flavored formulated for use as a coffee creamer and a whipping cream called HealthyTop.
It had up to a two-year shelf life and once opened would remain stable in the refrigerator for 14 days.
Three patents have been granted in the United States: Patent Number 7,507,432 was granted on March 24, 2009, Patent Number 7,592,030 was granted on September 22, 2009, and Patent Number 7,776,337 was granted on August 7, 2010. Various international patents have also been granted.[7]
Awards
MimicCreme was awarded "The Best New Product" in the consumables category at the June 2007
National Association of Chain Drug Stores (NACDS) show in Boston.[8] It also received the "Best in Show" award at the Expo West in 2008 and 2011, a natural product trade show.[9]