Milica Pavlović (
Serbian Cyrillic: Милица Павловић, pronounced[mîlitsapǎːʋloʋitɕ]; born 11 August 1991) is a
Swiss-born Serbian singer. She came to prominence as a contestant on the singing competition show Zvezde Granda in 2011. Pavlović has released five studio albums: Govor tela (2014), Boginja (2016), Zauvek (2018), Posesivna (2022) and Lav (2023).
Early life and education
Pavlović was born on 11 August 1991 in
Einsiedeln,
Switzerland to parents Mirjana and Dragoslav, who divorced soon after.[1][2] Because her father continued working in Switzerland, she was brought up in the village of
Gornji Bunibrod, near
Leskovac by her paternal grandparents, Rada and Vladimir Pavlović.[2] In a 2019 interview, Pavlović stated that she had not spoken to her mother in ten years.[3] Pavlović graduated from the "Stanisav Binički" Music High School in Leskovac and also attended the singing school of
Aleksandra Radović.
2010-2019: Career beginnings, Govor tela, Boginja and Zauvek
Pavlović debuted at the Radijski festival with the song "Dođi".[4] She rose to prominence as a contestant on the
televised singing showZvezde Granda in 2011 and 2012, where she received particular notice for her stage performance.[5][6] She managed to reach the season final in 2012, finishing in the 8th place.[5] Upon Zvezde Granda, she was signed to
Grand Production, through which she released her first single "Tango" in June 2012.[7] In October the same year, Pavlović also collaborated with
folk singer
Dejan Matić on the song "Čili". Her debut album Govor tela was released in June 2014 under Grand Production.[8] It was preceded by the singles "Pakleni plan" and "Sexy Senorita" in 2013. Govor tela was sold in two circulations of 30,000 copies.[9]
Her sophomore album Boginja was released in December 2016.[10] It also included previously released standalone singles "Selfie", "Demantujem" (2015), "La Fiesta" and "Ljubi ljubi" (2016). The album featured several stand-out hits, such as "Mogla sam" and "Boginja", while all eleven music videos have collectively accumulated close to 300 million views on
YouTube as of June 2022. Pavlović released the music video for the song "Operisan od ljubavi" in July 2017, which was inspired by the 2000 movie Malèna.[11] In July the following year, she had a duet with
Aca Lukas, titled "Kidaš me".[12] On 22 December 2018, Pavlović released her third studio album Zauvek, on which she collaborated with
Greek songwriter
Phoebus alongside her past collaborators.[13] In 2019, Pavlović became the brand ambassador for German retail brand
Deichmann in
Serbia and
Bosnia and Herzegovina.[14]
2020-present: Posesivna and Lav
In 2021, Pavlović had a lead role on the first season of the television series Pevačica, which aired on Superstar and
Pink.[15] In 2021, she also co-founded the fashion brand Rouzhe along with Serbian designer Biljana Tipsarević.[16] On 11 April 2022, Pavlović independently released Posesivna under her newly founded label Senorita Music.[17][18] The album was preceded by three singles in 2021: "Crna jutra (Balkan S&M)", "Oko moje" featuring
Saša Matić and "Dabogda propao". Posesivna was sold in 10,000 units.[19] Tracks "Šećeru", "15ica" and "Provereno" debuted on Billboard's
Croatia Songs chart, the lattermost of which reached the top of the chart. Later that year, she announced her first solo concert at the
Čair Hall in
Niš, titled Kraljica Juga (Queen of
the South).[20] On 11 February 2023, Pavlović held the live show to a sold-out venue.[21] Her fifth studio album, Lav, was released on 20 June 2023.[22] The lead single, "Venčanje", had been previously released in late May.[23] On December 23, Pavlović held a concert in the
Belgrade Arena. After selling-out the venue a day before the concert, she also announced the succeeding one in the
Arena Zagreb for 21 June 2024.[24]