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Company type | Subsidiary |
---|---|
Industry | Hospitality |
Founded | 1973 |
Headquarters | Issy les Moulineaux , France |
Number of locations | 899 (2021) [1] |
Area served | Worldwide - 61 countries (2021) |
Parent | Accor |
Website |
mercure |
Mercure is a French midscale hotel brand [2] owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a centerpiece in the company's midscale hotel business, alongside Novotel. As of 2021, the Mercure brand appears on 949 hotels in 63 countries. [1] Outside Europe, Accor uses has the Grand Mercure brand, an upscale subsidiary of Mercure targeted at business travelers in currently 12 countries.
The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by the group Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand in the group's strategy. [3]
In 1983, Mercure launched the Carte des grands vins where 80% of the wines were selected by Mercure's oenologists, and 20% were selected by the hoteliers. [4]
In 1989, Mercure opened its 100th hotel. [5] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels. [3] Many hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were turned into Mercure hotels. [6] By 2001, 655 Mercure hotels were in operation worldwide. [3]
In 2007, following the launch of Accor's new brands MGallery, Pullman and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands. [7] Foreign wines were also introduced for the first time in the Carte des grands vins. [8]
In 2010, Mercure launched a global refurbishment program (Dédicaces). [9] The rooms were modernized, and the cost of renovation was minimized thanks to new industrial methods (modules). [10] A design catalogue enabled hoteliers to choose from a variety of style options. The Grands vins Mercure became Cave & Saveurs. [11] Breakfast became gluten-free with local products only. [12]
In 2011, Accor signed a deal with Jupiter Hotels in the UK to turn 24 hotels into Mercure hotels. [13] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market. [14] In 2015, Mercure launched in Colombia [15] and opened 3 Grand Mercure in Brazil. [16]
Year | Hotels | Rooms |
---|---|---|
2023 | 949 | 126,074 |
2022 | 904 | 119,591 |
2021 | 899 | 119,007 |
2020 | 875 | 114,926 |
2019 | 842 | 110,228 |
2018 | 810 | 104,969 |
2017 | 779 | 100,160 |
2016 | 747 | 95,894 |
2015 | 741 | 93,897 |
2014 | 711 | 89,203 |
2013 | 758 | 95,571 |
2012 | 804 | 99,853 |
2011 | 773 | 94,813 |
Media related to Mercure hotels at Wikimedia Commons