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Maxwell Evans Rich (August 13, 1913 – July 29, 1979) was a major general in the United States Army. [1] He also served as an Adjutant General of the Utah National Guard. [2] He was an Executive Vice President of the National Rifle Association of America (NRA).

Background

As Executive Vice President of the NRA from 1970 to 1977, succeeding General Franklin Orth and followed by Harlon Carter, he was part of the "Old Guard". He planned to sell the NRA HQ in Washington, DC, and move it to Colorado Springs, Colorado, and to reduce the organization's political involvement. He sought to return the NRA to what he saw as its heritage of shooting sports and marksmanship. However members of his own staff disagreed. A grassroots movement led by Neal Knox and Harlon Carter ousted Rich and the "old guard" as a result of the so-called " Cincinnati Revolt" or "Cincinnati Coup", which occurred at the 1977 annual meeting. [3] [4] [5]

References

  1. ^ Feldman, Richard (2011). Ricochet: Confessions of a Gun Lobbyist. Wiley. ISBN  9781118131008.
  2. ^ "History". Honorary Colonels of Utah. Archived from the original on 2016-04-17. Retrieved 2016-04-16.
  3. ^ Giffords, Gabrielle; Kelly, Mark (2014). Enough: Our Fight to Keep America Safe from Gun Violence. Simon and Schuster. ISBN  9781476750118.
  4. ^ Kohn, Howard (1981-05-14). "Inside the Gun Lobby". Rolling Stone. Archived from the original on 2018-07-04. Retrieved 2019-01-01.
  5. ^ Achenbach, Joel; Higham, Scott; Horwitz, Sari (2013-01-12). "How NRA's true believers converted a marksmanship group into a mighty gun lobby". Washington Post. Archived from the original on 2013-01-13.