Martin Roll | |
---|---|
![]() | |
Born |
Copenhagen, Denmark
[1] 2 March 1967 |
Nationality | Danish [1] |
Alma mater | |
Occupation(s) | Business and brand strategist
[2] Founder and CEO, Martin Roll Company [2] |
Website | Official website |
Martin Roll (born 2 March 1967 [3]) is a Danish [1] author, brand strategist [2] and management consultant. [4] [5] Roll appears regularly in global television and print media. [6] [7] [8] [9] He holds an MBA from INSEAD where he is a Distinguished Fellow [2] [10] and an Entrepreneur in Residence. [2] Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business magazine. [11] He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore. [12] He advises Fortune 500 companies, [3] Asian firms, family-owned businesses [13] and also served as a senior advisor to McKinsey & Company. [2] [3]
Martin Roll received a bachelor's degree in business and marketing management from Copenhagen Business School in 1989. He attended Young Managers Program in 1998 and completed his MBA from INSEAD in 1999. [3]
After completing his bachelor's degree in 1989, he worked in marketing and advertising firms including Bates and DDB Worldwide, handling global accounts like Ericsson and McDonald's. [3]
In 2000, he took on the role as chief marketing officer ( CMO) with a Danish tech company, whose regional headquarters was in Singapore. Martin Roll founded his own management consulting business in 2002 aimed at helping companies to build their global brands. [3] He advises Fortune 500 companies, [3] Asian firms and family-owned businesses [13] on strategy, leadership, branding and marketing.
Roll was appointed as Senior Adviser to the global public relations firm, Burson-Marsteller in December 2011. [14]
In October 2017, he was appointed as Senior Advisor at Singapore based venture capital firm, Cocoon Capital. [8] He is an Associate fellow with the Institute on Asian Consumer Insight (ACI). [15] Martin Roll was appointed Senior Advisor to freelance-based agency Superson in March 2019. [16]
Roll has served as Senior Advisor at McKinsey & Company. [3]
In 2005, Martin authored his first book Asian Brand Strategy: How Asia Builds Strong Brands, published by Palgrave Macmillan. Asian Brand Strategy is regarded as one of the best books written on Asian branding strategy [17] [3] [18] and was rated a top global marketing book of 2006 by Strategy+Business. [11]
Professor John Quelch at Harvard Business School called it, "An important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global marketplace." [3]
The Daily Telegraph in its book review wrote, "In Asian Brand Strategy, he [Martin] sets out 10 ways to create an Asian brand in a marketplace that in the past has often dismissed image as unimportant." [19]
In a review of the book, Dominic Barton from McKinsey & Company said, "Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations." [3]
Martin Roll co-authored the book, The Future of Branding in 2016 together with a team of global business and marketing academics including Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava. [20]
Martin Roll is a business columnist with Harvard Business Review [21] and INSEAD Knowledge. [22]
Martin Roll is a frequent keynote speaker and EMCEE at international conferences on business and brand strategy with a focus on Asian brands, global strategy and leadership. [23] [24] He has spoken at business events like Thinkers50, [25] Women's Forum for the Economy and Society, Arab Luxury World, [26] TEDx, [27] World Knowledge Forum, [28] The Harvard Project for Asian and International Relations (HPAIR), [29] Strategy Summit [13] and Global Leaders Summit, [30] PowerBrands Glam Las Vegas. [31]
Roll teaches MBA, EMBA and Executive Education programmes at Nanyang Business School. [8] He also lectures at INSEAD, [32] CEIBS and ESSEC. [14]
He is a Danish citizen [3] and a Permanent resident of Singapore. He currently splits his time between Copenhagen and Singapore. [12] In an interview with China Daily, Roll said he spent about 250 days a year travelling globally on client engagements and keynote speeches. [3]