Šerifović made her recording debut in 1998 and has released six studio albums as well as numerous standalone singles. Additionally, she has served as a judge on the
televised singing competitionZvezde Granda since 2015. She has won the Artistic
Marcel Bezençon Award for "Molitva" and two regional
MAC Awards. Predominately recognized for
balladic songs, Šerifović is often regarded as one of the best female pop vocalists in Serbia.[1][2]
Early life
Šerifović was born on November 14, 1984, in
Kragujevac. She is the only child to musicians
Verica and Rajko Šerifović. According to the column by The Guardian's
Germaine Greer, she is of
Romani descent and has been
out as a
lesbian since 2004.[3] Šerifović graduated from the First Grammar School in Kragujevac.[4]
In 1998, she made her recording debut with a television performance of the song "Moje bube", which she recorded with her mother.[5]
Career
2003-2006: Career beginnings, Naj, Najbolja and Bez ljubavi
Her debut album Naj, Najbolja was released under
City Records in 2003. The following year, Šerifović participated at the
Pjesma Mediterana music festival in
Budva with the song "Bol do ludila", winning the frist prize. In 2006, she released her second album Bez Ljubavi, which was a year later promoted with her first solo concert at
Sava Centar in Belgrade.
2007-2010: Eurovision Song Contest, Nisam anđeo and Anđeo
In March 2007, Šerifović competed at the Serbian national selection festival for the
2007 Eurovision Song Contest in
Helsinki, Finland, called
Beovizija, with the song "
Molitva". On the final on March 8, she was declared the winner by receiving most televotes and coming second on the jury's vote, and thus became the first Eurovision representative of
Serbia since the country restored its independence as a sovereign state in 2006.[6] At the Eurovision, Šerifović performed 15th during the semi-final on May 10, placing first with 298 points.[7] Subsequently, at the grand final on May 17, she sang 17th. Her performance of "Molitva" scored the maximum of 268 points and was declared the winner of the 52nd Eurovision.[8] Upon returning home, Šerifović was greeted by reportedly 70,000 people in front of the House of the
City Assembly of Belgrade.[9][10]
In 2008, she released her third studio album Nisam anđeo, which circulated in 120,000 copies.[11] A year later, it was followed by Anđeo, which was sold in 100,000 units.[12] Same year, Šerifović announced a solo concert at the
Belgrade Arena for 11 May 2009.[13] In 2010, she participated on the second season of the
reality television show Farma, which she voluntarily left after 27 days.[14]
2011-2020: Hrabro, standalone singles and Zvezde Granda
Šerifović was given a documentary film, titled Ispovest (Confession), in which she reflected on her sexual orientation as well as on personal struggles, such as
domestic abuse from her father. The movie premiered at
Sava Centar in November 2013.[15] The following year, she also released an
autobiography of the same name.[16] In May 2014, Šerifović released her fifth album Hrabro. It was sold in 50,000 copies.[17]
In September 2015, she became a judge on the
singing competitionZvezde Granda.[18][19] As a mentor on the show, she had the winning contestant for two consecutive seasons with
Džejla Ramović in 2019 and Mahir Mulalić in 2021.[20][21] Between 2015 and 2016, she released a series of three songs: "Pametna i luda", "Sama i nervozna" and "Svoja i tvoja".[22] In March 2016, Šerifović held a concert at
Zetra Hall,
Sarajevo.[23] Same month she also performed at the
National Theater in Belgrade, which saw polarizing reception from the general public and indignation from actors' union.[24][25] In December 2016, Šerifović released "Deo prošlosti" under IDJTunes.[26] A year later in November, she released the single "11".[27] Šerifović again performed to a sold-out Belgrade Arena on 25 May 2018.[28][29]
Between March and May of 2019, she embarked on a tour called Druga strana ploče, where she sang the covers of her favorite songs from other artists as well as her own hits.[30] It featured seven sold out shows, six of which were held at Belgrade's
Sava Centar and one in
SPC Vojvodina,
Novi Sad.[31] The second rendition of the tour began a year later.[32] It was supposed to include four live shows in Sava Centar, however, the last one was eventually cancelled due to
COVID-19 pandemic.[33] Same year, she also released her The Best of compilation under
Dallas Records.
2021-present: Dolazi ljubav
During March 2022, Šerifović held five concerts in
Banja Luka,
Zagreb and
Belgrade under the title Druga strana ploče Vol.3.[33][34] The one in Zagreb was held to an audience of 10,000 people.[35] In late December 2022, she released the single "Dobar Vam dan", which scored over million views in the first 24 hours.[36] On 6 October 2023, Šerifović released her sixth studio album, titled Dolazi ljubav, under IDJTunes.[37]
Šerifović made a guest appearance on the Serbian show Kec na jedanaest on 15 October where she spoke about the album; she revealed how much love and emotions she put in while recording the songs. She also shared that two of the album's songs, "
Pola sunca", featuring
Matija Cvek which was also released as a single on 6 October 2023 and "Drugačija" were its highlights.[38] The song was very commercially successful, peaking at number three on Billboard'sCroatia Songs for the week ending 21 October 2023.[39]
Legacy of "Molitva"
In May 2007, Serbian magazine Nedeljnik highlighted that Šerifović focused her
Eurovision performance on vocal delivery rather than on spectacle, which is often linked to Eurovision entries, citing her quote: "I like to hear music, not to watch it". Furthermore, the article compared her international success to those of tennis players
Ana Ivanovic,
Jelena Janković and
Novak Djokovic.[40]
In 2010, The Eurovision Times declared "Molitva" as the third best Eurovision entry of all time.[41] Moreover, in 2016,
Special Broadcasting Service ranked Šerifović among the top ten most deserving winners of the Eurovision.[42] In 2019, "Molitva" was also placed at number ten on The Independent's listing of Eurovision winners.[43]
Personal life
Šerifović has not openly declared as a
lesbian. In her 2014 documentary Ispovest, Šerifović admitted that she has had relationships with other women. Serbian
LGBT magazine Optimist commented on it as "one of the clearest anti-identity coming-outs on the Serbian public scene".[44] During her 2022
New Year's Eve concert in front of the
House of the National Assembly of Serbia, Šerifović included an image of the
rainbow flag with the quote "Ljubav je zakon" (Love is Law) in reference to the legalization of same-sex
domestic partnerships in Serbia.[45]
She became a mother to a son born via surrogacy in December 2023.[46]
In January 2008, Šerifović performed at a pre-election rally organized by the
Serbian Radical Party. She has since voiced her regrets about this, stating that it was not a statement of political affiliation, but a paid engagement.[47][48] Because of the incident, her role as an ambassador for the
European Union during the 'Year of Intercultural Dialogue' was also questioned by a spokesperson of the
European Commission.[49]
During an interview held at the show Kec na jedanaest, Šerifović shared that she "feels most at home" in all the countries of former Yugoslavia.[38]