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Make Up For Ever
Company typeDivision of holding company ( LVMH)
Industry Consumer goods
Founded1984 [1]
FounderDany Sanz
HeadquartersParis, France
Products Cosmetics and beauty
Parent LVMH Moët Hennessy • Louis Vuitton S.A.
Website www.makeupforever.com

Make Up For Ever is a French cosmetics brand owned by LVMH. [2] It was created in 1984 by make-up artist Dany Sanz. [3] [4]

History

Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. Gabrielle Rodriguez, the current CEO, was appointed in 2019. [5]

In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.

References

  1. ^ "About Sephora". Sephora. Archived from the original on 17 July 2011. Retrieved 5 June 2011.
  2. ^ Wendlant, Astrid; Denis, Pascale (7 October 2013). "Analysis: Brand-hungry LVMH seeks new niche as Vuitton flags". Reuters. Retrieved 8 November 2013.
  3. ^ "Sites-MakeUpForEver-US-Site – MAKE UP FOR EVER".
  4. ^ Wellington, Elizabeth (1 August 2013). "Mirror, Mirror: Joy! Make Up For Ever comes to King of Prussia". philly.com. Retrieved 8 November 2013.
  5. ^ US, FashionNetwork com. "Make Up For Ever appoints Gabrielle Rodriguez as CEO". FashionNetwork.com. Retrieved 2022-12-29.