Mabuhay is a Filipino greeting, usually expressed as Mabuhay!, which literally means " live". The term is also occasionally used for toasts during celebrations to mean "cheers". It is similar to the Hawaiian expression " aloha". [1] It is used in the local hospitality industry to welcome guests, a practice rooted in a 1993 campaign launched by restaurateur Rod Ongpauco to more uniquely welcome foreign visitors to the Philippines. [2] "Mabuhay" is the name of the inflight magazine published by Philippine Airlines, as well as its frequent-flyer program.
Examples
- "Mabuhay ang Pilipinas! Mabuhay ang Repúblika!"
("Live the Philippines! Live the Republic!") - "Mabuhay ang
Pangulo!"
("Live the President!") - "Mabuhay ang bagong
kasál!"
("Live the newlyweds!")
Cognates in other languages
A number of other Philippine languages have terms that are cognate with the term. The Bisayan languages, for example, use the term "Mabuhi" in a manner similar to "Mabuhay", [3] while Kapampangan uses the term "Luid ka". [4]
Viva
Alternatively, the Spanish equivalent Viva is used in almost exclusively religious contexts, specifically in shouts of praise directed at a patron saint or to God during fiestas and assemblies (e.g., "¡Viva Señor Santo Niño!")[ citation needed]
See also
References
- ^ Lee, Jonathan H. X. (October 16, 2014). Southeast Asian Diaspora in the United States: Memories and Visions, Yesterday, Today, and Tomorrow. Cambridge Scholars Publishing. p. 37. ISBN 978-1-4438-6979-9. Retrieved March 9, 2022.
- ^ Luna, Luis (May 13, 1995). "Welcome Rotonda to have new name". Manila Standard. Kamahalan Publishing Corporation. Retrieved January 9, 2015.
- ^ Jarque Loop, Honey (July 21, 2011). "Mabuhi Cebu, Mabuhay Philippines, Viva España!". The Philippine Star. Retrieved August 31, 2022.
- ^ De Jesus, Andrea (May 28, 2015). "'Luid Ka, Pampanga!' starts airing on CLTV36". SunStar Pampanga. Retrieved April 23, 2023.