Luke Booth is a product designer and inventor. Booth, and his uncle Christopher Eves, successfully participated in the BBC television show, Dragons' Den and received investment to launch their packaging solutions for the FMCG[ clarification needed], retail and leisure markets. [1]
Background
Booth studied Product Design at the Central Saint Martins (CSM) in London. He won a Starpack Gold star for the BevBax food and drink carrier that rips open into a tray. [2] In 2011 Booth set up P4CK with Eves.
Dragons Den
Co-founders of P4CK, Booth and Eves appeared on BBC's Dragons' Den Episode 11 Series 10. [3]
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. Theo Paphitis liked the idea and said that he was willing to back the idea, [4] [5] [6] giving Booth and Eves £50,000 for 30% equity in their business.
Products
Flexicarry- Food carrier, supplied flat. Internationally patented; uses 40% less raw material than a card carrier and balances with 1, 2, 3 or 4 pints. Health and safety accredited for stadia. [7]
BevBax- Carry food and drink in one hand.
Bax- retail packaging employing cardboard sleeve and bag, reducing packaging weight, High visibility shelf presence, Can be used where foil wrap or vacuum pack are required.
Carrybar- P4CK launched its new drinks carrier, the CarryBar, at the Twickenham stadium on Saturday 17 November, at the QBE Internationals; England v. Australia match. Can carry four pints of beer. Some 100,000 carriers were produced by Benson Group with Guinness and Greene King IPA branding. The Carrybar employs a central bar mechanism, and uses 33% less material than a comparable product. [8]
3-Sided Christmas cracker
References
- ^ Francis, Batt (23 November 2012). "Uncle and nephew to appear on Dragons' Den this weekend". Slough Express. Retrieved 11 December 2012.
- ^ Gyekye, Liz (28 August 2012). "Berkshire-based design consultancy creates pint beer carrier for Carling". Packaging News. Retrieved 13 December 2012.
- ^ Zoe, Thorman. "Dragons' Den Series 10 Episode 11". BBC 2 Dragons' Den. BBC. Retrieved 11 December 2012.
- ^ Liz, Gyekye (26 November 2012). "P4CK gets backing from Dragons' Den star". Packaging News. Retrieved 11 December 2012.
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^ Rutherford, Melanie; IOM3 (September–October 2012).
"Box Clever". Packaging Professional Magazine. 35 (5): 11, 12, 13. Retrieved 11 December 2012.
{{ cite journal}}: CS1 maint: numeric names: authors list ( link)[ permanent dead link] - ^ Nye, Jason. "P4CK - Our Story". P4CK. P4CK Ltd. Archived from the original on 4 December 2012. Retrieved 11 December 2012.
- ^ Lin, Derrick. "Flexicarry". Packaging Of The World. Packaging Of The World. Retrieved 11 December 2012.
- ^ Europe, Packaging (27 November 2012). "CarryBar successful try for P4CK design team". Packaging Europe. Archived from the original on 1 December 2012. Retrieved 11 December 2012.