Lox Club is a membership-based online dating application launched in 2020. Advertised as an "app for Jews with ridiculously high standards," Vogue called Lox Club the "Jewish Raya". [1]
Lox Club was founded by 29-year-old product designer Austin Kevitch, from Santa Monica, California, in 2020. [2] Kevitch claimed he created Lox Club as a joke in response to what he called "cringy" dating apps. [3] Early investors included rappers Lil Yachty and Bhad Bhabie. [4] By December 2020, the company had eight employees and over 10,000 members, with a two-week waitlist because every application was reviewed by eight people. [2] [1] In early 2021, the company claimed its waitlist had 20,000 people. [4]
The app is open to both Jewish and non-Jewish members. [4] Kevitch described the app as, "It’s like a deli: culturally Jewish, but anyone can enjoy it." [2] For paying members, the app offers access to a matchmaker, with whom users can message to improve their profiles or find matches. [1] [2]