Looksery is an American
software and
photography company founded in 2013 by
Victor Shaburov and Yurii Monastyrshin. The company is based in
San Francisco and owned by
Snap Inc. The company developed the Looksery application that does facial modification of photos in real time on mobile platforms.[1][2]
Victor Shaburov founded Looksery company in 2013 in
San Francisco. Shaburov was sponsoring a programming contest in Ukraine, which Yurii Monastyrshin won twice in succession. Victor offered him to become a co-founder of the startup. In 2014, offices were established in
Odesa, Ukraine and
Sochi, Russia.[4][5] Later, the company launched a
Kickstarter campaign in order to raise funds,[6][7] and exceeded their fundraising goal.[8]
In September 2015, Looksery was acquired by
Snap Inc. for $150 million, marking the biggest startup acquisition in Ukraine’s history.[9][10] Snapchat used the Looksery technology to launch a new feature, Lenses.[4]
Application
Before Snapchat's acquisition, Looksery was available as a stand-alone application for
iOS and
Android.[11] Looksery’s mobile application enabled users to simulate their appearance for a photo or video chat in real-time.[12] Additionally, users could share photos and videos through popular social networks and messengers.[13] When Snapchat launched its product, Lenses, Looksery was withdrawn as a stand-alone product.[10][13][14] In June 2014 Looksery launched on crowdfunding site Kickstarter an app that makes you look better on video chat.[15]
Reception
Looksery garnered a lot of media attention.[16][17]Vogue selected Looksery as one of the ten Best Apps of 2014 and wrote that "it’s truly addictive and instantly fills you with the childlike energy and creativity of playing make-believe".[18]TechCrunch called it "a clever application that lets you change your facial features..."[19] and
Inc. wrote that "[it] is an example of technology that may make it easier for camera-shy folks to sit through live video calls or take pictures in the future."[20]
Awards
In 2014, Looksery won the Best Innovative Startup Award at the SVOD annual conference in
Silicon Valley.[21]