Loja Canton is located in the southeast of the
Province of Loja bordering the
Podocarpus National Park and the
Province of Zamora-Chinchipe in the east and south, and the cantons of Saraguro in the north, Catamayo, Gonzanama, and Quilanga in the west. The principal city is
Loja which is also the provincial capital. It is also home to
Vilcabamba, the "Valley of Longevity."