Lee Joo-heon (
Korean: 이주헌; born October 6, 1994),[4] better known by the stage name Joohoney and formerly
mononymously known as Jooheon,[5] is a South Korean rapper, singer, songwriter, and producer. He is a member of the South Korean
boy groupMonsta X, which formed through the
Mnet's survival show No.Mercy, under
Starship Entertainment in 2015. He also made his solo debut with the
EPLights in 2023.
Career
2014: Debut and career beginnings
Prior to his debut with
Monsta X, Joohoney was part of a project group called Nu Boyz, with
#Gun,
Shownu, and
Wonho, formed under
Starship Entertainment in August 2014.[6] The quartet uploaded multiple mixtapes on their company's
YouTube channel and performed at the opening show of Starship X concert in December 2014.[7][8]
In December 2014, Starship Entertainment and
Mnet launched a survival program named No.Mercy and Joohoney was selected, along with six other participants (including Shownu and Wonho), as part of the new boy group Monsta X on the last episode of the show.[9][10]
2015–2016: Show Me the Money 4 and Tribe of Hip Hop
In January 2015, Joohoney was featured in the collaboration track "Coach Me", with
San E and
Sistar's
Hyolyn.[11][12] Joohoney alongside group member
Kihyun, participated in the soundtrack of the South Korean drama Orange Marmalade titled "Attractable Woman", which was released in May 2015, and produced by Crazy Park and his team.[13]
In June, Joohoney auditioned for the
fourth season of Mnet's rap competition show Show Me the Money.[14][7] He then reached the third round and was eliminated in a 1-on-1 battle against rapper Lee Hyun-joon,[15] but was later brought back for a second chance where he lost to
One.[16]
In April 2016, Joohoney was one of the producers for
JTBC's hip-hop competition show Tribe of Hip Hop, appearing as the youngest producer on the show.[17]
2017–present: Mixtape releases and other solo activities
In January 2017, Joohoney released a solo music video for the song "Rhythm".[18]
In August 2018, Joohoney released his mixtape DWTD.[19] For the release, he released a music video for the track "Red Carpet", then a few months later, in October, he released a second MV, this time for the track "Should I Do". It charted in several countries,[20] including ranking at number eight and twenty-two on the weekly Billboard's World Album and
Top Heatseekers Album charts, respectively.[21][22]
In February 2019, he changed to the stage name Joohoney, from using his given name Jooheon, for English-language activities.[5]
In June, Joohoney appeared on Produce X 101 as a battle rap trainer for the contestants' first elimination battle.[23]
In January 2020, Joohoney took a temporary break from Monsta X in order to focus on his mental health.[24] He continued promotions again in late March, prior to the release of their Korean EP Fantasia X.[25]
On October 9, Joohoney released his mixtape Psyche.[26][27] He also pre-released the music video for the track "Intro: Ambition" on October 7, and then released the music video for "Smoky" simultaneous to the release of the mixtape. "Smoky" was described by Daniel Waters of MTV as an "emo-k-pop crossover",[28] with Teen Vogue describing the chorus as "a sort of angsty rock 'n roll anthem" that both described as "cathartic".[29] On October 21, Joohoney released a music video for the title track "Psyche".[30]
In December 2020, Joohoney collaborated with
Lovelyz's
Kei on the OST "Ride or Die" for the drama Run On. The song was released on December 23.[31]
In May 2021, Joohoney featured on the remake of the song "If You Love Me" by
NS Yoon-G, originally released in 2012 with a feature by
Jay Park.[32]
On August 5,
MBC's Idol Radio announced its second season, with Joohoney as a DJ for the show, alongside group member
Hyungwon. The first episode aired on August 9, with the show streaming weekly through
Universe and airing on MBC Radio.[33]
In September, Joohoney appeared on the MU:PLY's Muziekwang Company as
Kikwang's manager. It was a mockumentary web program that follows their journey as they open their own music agency. Muzie plays the company's CEO and top producer, while Kikwang plays a solo artist signed to the label.[34]
In December, Joohoney appeared as one of the special judges in the Mnet's dance survival program Street Dance Girls Fighter's fourth mission, with group members Hyungwon and I.M, for Monsta X's B-side song "Autobahn".[35]
In April 2022, Joohoney tested positive for
COVID-19.[36]
On October 14, Joohoney attended the 2023 S/S Seoul Fashion Week's Beyond Closet show, organized by fashion designer Ko Tae-yong, held at
Dongdaemun Design Plaza (DDP) in Seoul.[37] On October 20, he also performed for MBC's Idol Radio's first overseas concert Idol Radio Live in Tokyo, alongside group member Hyungwon and
Got7's
Youngjae, with several other artists, held at Tokyo Garden Theater in
Tokyo.[38]
On November 21, Starship Entertainment confirmed that Joohoney will make his acting debut through the
Netflix original film K-pop: Lost in America, which revolves around the story of a Korean boy group that heads in New York for debut but ends up stranded in Texas with no money and mobile phones, and to be helmed by the famous Korean film director
Yoon Je-kyoon who directed Haeundae and The Negotiation, with filming in the U.S. starting from March to June 2023.[39]
In January 2023, Joohoney was featured in a pictorial and an interview for the February issue of Cosmopolitan Korea.[40] On January 20, he was selected to be a member of channel DdeunDdeun's new web entertainment show Bbam Bbam Social Club at YouTube, a program where each person drinks, talks, and interacts with each other, alongside
Joo Woo-jae,
The Boyz's Sunwoo, Aiki, Lee Yong-joo, and Park Se-mi.[41]
In March, Joohoney will be part of JTBC's new variety show Korean Food Tray, a program that flies with Korean food trays anywhere in the world and makes Korean meal, alongside Chef Lee Yeon-bok and
Hong Jin-kyung.[43]
On April 16, he participated in the OST of
TVING's original Our Game: LG Twins, titled "Awake", with Kihyun. It is a song about overcoming difficulties by cheering each other on and raising hope, which combines rock and hip hop, and contains a moving theme of turning adversity upside down.[44] They also participated in the pitch and theta for victory before the game series against
Doosan Bears.[45]
On June 5, he released the promotional single "Mountain Over the Mountain", alongside
Dynamic Duo's
Gaeko and
Big Naughty, as part of the "2023 Mountain Dew Campaign".[48] On June 28, Joohoney attended the
Chanel's "Codes Couleur" pop-up store opening, held in
Seongdong-gu, Seoul.[49]
In August, he was announced as part of the OST lineup for JTBC's new Saturday and Sunday drama Behind Your Touch,[50] titled "Hip Hop", which was released on August 13.[51]
Joohoney has been attracting attention from global fans with his extraordinary producing ability, starting from their debut album up until now. He proved his outstanding musical ability by participating in the production of his first title track in 2021, earning a nomination from one of the most influential music awards in the United States. He strengthened his presence by featuring various artists, as well as active activities between groups and individuals, and developed his own unique world of music through his mixtapes. Joohoney is also showing versatility as a member for the team's "aegyo" and "anti-war charm", and has expanded his activities in various fields, including being selected as a DJ and as an exclusive model for various brands. Upon his limitless growth, he had established himself as an "all-rounder artist" with vocals, rap, and even producing.[57]
According to Born Champ's CEO Bae Sang-in, there is a significant increase in sales thanks to strengthening marketing including the selection of Monsta X's Joohoney as the brand model. Beginning with the 2022 S/S season, the brand, which has presented a collection of perfect chemistry for each season with Joohoney is expected to increase its performance by 30-40% compared to the previous year. Their winter collection, unveiled on October 6, as soon as it was released, the main product becomes the number one product in Musinsa. They lined up the rankings throughout the opening day, causing an explosive response. When launching a new collection on his birthday, he caught both issues and sales.[58]
Joohoney started producing and working on external songs, for then label mates
Boyfriend's lead single "Star", from the group's fifth EP Never End, as well as songs for
Mad Clown. He featured and produced the single "Ongsimi", for fellow group member
Minhyuk. Joohoney composed, wrote, and arranged the song "Jumper", for his label mate
Cravity, from the group's debut EP Season 1. Hideout: Remember Who We Are.[59] He produced the single "Turning Point", for JTBC's
reality competition show Peak Time's final round,[60] with
DKB performing the song,[61] which accelerated the group's popularity.[62]
Other ventures
Endorsements
In July 2021, Joohoney had been selected as an exclusive model of the Korean
fashion brand
SPAO's F/W season, in collaboration with the Korean brands and customers'
lifestyle platform Musinsa.[63]
In February 2022, he became one of the faces of the Korean
cosmetics and
skincare brand
Olive Young's Vegan Beauty campaign, with his group member
Minhyuk and label mate
Ive's Liz.[64] In March, Joohoney became the new face of the Korean
street casual brand Born Champs, unveiling its 2022 spring collection through SNS.[65][66]
In January 2023, he participated in the
carbonatedsoft drink brand
Mountain Dew's campaign, as part of its collaboration with Starship Entertainment, together with Dynamic Duo's Gaeko and Big Naughty.[67]
Philanthropy
In October 2021, Joohoney donated
₩500,000 through the idol fandom community service My Favorite Idol, on the occasion of his birthday on October 6. It will be delivered to the Miral Welfare Foundation and used as a fund for the disabled who are isolated due to COVID-19.[68] He appeared on the cover of the Korean Beauty Magazine's November issue, published by Public News that also spreads
Hallyu culture to the world and introduces fashion, beauty, and life that Koreans love, with all the proceeds from its sales be donated to the Korea Social Contribution Association and 100% will be used for the development of Hallyu culture and the underprivileged.[69]
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몬스타엑스 주헌, 스파오 입는다 [공식] [MONSTA X's Jooheon wears SPAO [Official]]. Sports Khan (in Korean).
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화제성 잡은 '힙합의 민족2', 본격 미션으로 '진짜 시작' 할 때 [종합] ['Hip-Hop Nation 2', which caught the topic, when 'real start' with a full-fledged mission [General]]. TV Daily (in Korean).
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몬스타엑스 주헌, 31일 솔로 싱글 발매 [MONSTA X's Jooheon to release a solo single on the 31st]. No Cut News (in Korean).
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갓세븐 잭슨·몬스타엑스 주헌, '꽃미남 브로맨스' 합류 [GOT7's Jackson and MONSTA X's Jooheon join "Celebrity Bromance"]. Xports News (in Korean).
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^Kim, Hyun-jeong (April 6, 2016).
'주간아이돌' 잭슨·다현·신비·주헌, '아이돌is뭔들' 합류 ["Weekly Idol" Jooheon, Jackson, Dahyun and SinB join new segment]. Xports News (in Korean).
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^Myung, Hee-sook (January 13, 2023).
[단독] 몬스타엑스 주헌·민혁, 14일 '음악중심' 스페셜 MC 출격 [[Exclusive] MONSTA X Jooheon and Minhyuk appear as special MCs for 'Music Core' on the 14th]. Xports News (in Korean).
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^Moon, Ye-bin (May 25, 2023).
몬스타엑스 주헌, SBS '동네멋집' 스페셜 MC 합류 [MONSTA X's Jooheon joins SBS 'Neighborhood Cool' special MC]. Newsis (in Korean).
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^Yoo, Jung-min (September 2, 2022).
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^Han, Ah-jin (June 24, 2022).
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^박명수 주헌의 대환장 판타지 토크쇼 [#대쪽상담소] [Park Myung-soo and Jooheon's fantasy talk show [#Daejjok Counseling Center]] (in Korean). 디글 :Diggle.
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