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Leading Edge Group

Company type	Private
Industry	Books, Computers, Electronics, Appliances, Jewellery, Entertainment, Music
Founded	1986
Headquarters	Chatswood, New South Wales Australia
Key people	Charlie Davey ( CEO)
Website	www.leadingedgegroup.com.au

Leading Edge Group is an Australian-owned buying group with retail shopfronts. It began in 1986 as Electronic Enterprises.

History

In 1997, a range of buying groups consolidated under the brand name of the Leading Edge Group, making it one of the largest retail entities in Australia.^{[ citation needed]} Leading Edge Group is a global organisation operating in two major sectors; buying group management and sales channel management across Australia, New Zealand and the United Kingdom.

In December 2023, Leading Edge Retail promoted Charlie Davey to CEO of its Australian operation following the resignation of Lee Scott. ^[1]

Leading Edge Group New Zealand

Leading Edge Group New Zealand was a sales and marketing channel management company. They had previously partnered with large corporates such as Genesis, The Yellow Group and Spark, offering sales and marketing services to SME's across an array of productised services.

Leading Edge Group entered the New Zealand market by acquiring 15 retail and business outlets and became the largest independent channel partner for Spark New Zealand. As part of the Global Leading Edge Group, they provided mobility, landline, broadband and ICT related products and services. Leading Edge Group also worked on the sales and support channel role for n3.

In November 2022, the New Zealand arm of the business rebranded to RevGen in line with their productised relaunch of offerings.

The business ceased trading in New Zealand on the March 6, 2023.

Leading Edge Group Computers

Leading Edge Group Computers has stores primarily in regional locations in Australia.^{[ citation needed]}

Leading Edge Group Electronics

Leading Edge Group Electronics is a buying group of around 48 former Dick Smith Electronics (DSE) stores. These privately owned resellers changed suppliers in a major move against Australian electronics giant DSE in October 2004 after the resellers were informed that their contracts would not be renewed and in many instances that a DSE company owned store would be opening in the town in competition with them. ^{[2] [3] [4]}

One of LEGE's major suppliers is Jaycar Electronics, who supply their products to Leading Edge via Electus distribution.

Leading Edge Group UK

In the UK, Leading Edge Group operates as an outsourced sales team for BT, providing sales management and execution in the B2B marketplace across 9% of the UK.

References

External links

• Leading Edge Computers
• Leading Edge Electronics