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Type of business | Privately held company |
---|---|
Founded | 2012 ( Paris, France) |
Headquarters | , France |
Area served | Europe |
Founder(s) | Stephen Leguillon Giorgio Riccò |
Key people | Stephen Leguillon (Founder & CEO) Giorgio Riccò (Founder & CTO) |
Employees | 30 |
URL |
labelleassiette |
Launched | February 2012 |
La Belle Assiette is an online private chef booking platform, headquartered in Paris, France, that enables its users to browse and book menus and chefs. The service is available in 6 countries and has over 700 registered chefs. [1] Co-founders Stephen Leguillon and Giorgio Riccò are the chief executive officer (CEO) and chief operations officer (COO), respectively.[ citation needed]
La Belle Assiette was founded in 2012 in Paris, France, by entrepreneurs Stephen Leguillon and Giorgio Riccò after they met at ESCP Europe. [2] After witnessing the success of platforms such as Airbnb and Uber, the founders applied a similar model within the restaurant sector. [3] Via the La Belle Assiette platform, users can browse menus and book a chef. The chef arrives with the necessary ingredients and equipment to prepare the meal and, afterwards, is responsible for clearing and cleaning. [4]
Initially supported by a private business angel for a year, the start-up then received backing from Bpifrance in 2012. [3] In October 2014, La Belle Assiette raised 1.3 million euros in funding from the US and European business angels, bringing the total funding to 1.7 million euros. [5] [6] This allowed La Belle Assiette to open an office in London. [5]
La Belle Assiette users search for menus prepared by available chefs by entering a postcode and the date of the booking. Results can be filtered by various criteria, such as price, event type, cuisine, occasion, cooking style, dietary restrictions, and seasonality. [7]
Each chef has a dedicated profile page with cooking photos.
Users can explore menus across price ranges from £39 to £89+. Costs decrease with more guests.
For assistance or special needs, users can use the platform's concierge service, connecting them directly with a La Belle Assiette staff member.
La Belle Assiette entices chefs to join by providing user exposure [8] and tools/advice for billing and business practices. [9]
La Belle Assiette is present in France, Luxembourg, Belgium, Switzerland, Germany, and the United Kingdom. [5]
La Belle Assiette receives 12% of the total cost of a booking, with the rest going to the chef to cover supplies and labor. [10]
2012 - Won the Best E-commerce Innovation award from FEVAD and Journal du Net. [11] [12]
2013 - Awarded first place at the Grand Prix "Push Forward" Pitch Contest 2013, organised by FullSix Group and L'Express Ventures. [13]