Kuat (Brazilian Portuguese pronunciation: [kwatʃ]) [1] is a brand of guarana beverage sold by The Coca-Cola Company in Brazil. [2] Kuat was introduced in Brazil in 1997 to compete with the leading guarana beverage, Guaraná Antarctica, which was stealing market share from Coca-Cola's cola products. [2]
In Brazil, Kuat is available in a diet version (Kuat Zero) and a green-tea infused version (Kuat Eko).
Kuat was briefly sold in Norway starting in 2003 under the name SanSão. [3]
In 2002, Coca-Cola announced plans to test market Kuat in the United States. [1]
See also
- Guaraná Antarctica
- Sanduíche-iche – a meme used in a Kuat advertizing campaign
References
- ^ a b McCay, Betsy (18 October 2002). "Coca-Cola To Test Brazilian Hot Seller Kuat In U.S." BevNet. Retrieved 17 June 2016.
- ^ a b "The Battle of Guaraná". Brand New. UnderConsideration LLC. Retrieved 17 June 2016.
- ^ Redaksjonen (2003-01-27). "SanSão - den nye voksenbrusen fra Coca-Cola". Aperitif.no (in Norwegian). Retrieved 2020-08-18.
External links
- Official website
- Kuat published by Coca-Cola Brasil
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