From Wikipedia, the free encyclopedia
Krishna Subramanian is a serial tech entrepreneur,
angel investor and commentator on mobile advertising.
[1]
[2]
[3]
[4] He is best known for a being a founding employee of
BlueLithium , one of the largest online ad network acquired by
Yahoo in 2007 for $300 million, and Mobclix, a mobile
ad exchange network acquired by
Velti in 2010.
[5]
[6]
[7] Subramanian has also written for
Forbes ,
The Huffington Post ,
Advertising Age and
Mashable .
[8]
[9]
[10]
[11]
Career
Burrp!
In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.
[12]
[13]
[14] Burrp! was acquired by
Network 18 in 2009.
[14]
BlueLithium
In January 2004, he became a founding employee of
BlueLithium .
[3]
[4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising
impressions .
[15]
[16] BlueLithium was acquired by
Yahoo! in 2007 for $300 million.
[15] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.
[15]
Mobclix
In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.
[17]
[18] Mobclix was a mobile
ad exchange network, which was acquired by
Velti in 2010.
[6]
[7]
[17]
[19] Subramanian became
chief marketing officer of Velti in 2011.
[20]
[21]
Subramanian resigned from Velti in October 2013.
[7] He was reelected to
Mobile Marketing Association’s board of directors the same month.
[22]
Captiv8
In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.<ref>Cutler, Kim-Mai. July 14, 2015.
"Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars techcrunch.com" . 15 July 2015. Retrieved Jan 4, 2017 .
References
^
"Taking a bite out of the Worldwide Developers Conference" . Fox News. 2 May 2013. Retrieved 2 January 2014 .
^
"What to expect from WWDC" . Fox Business. 10 June 2013. Retrieved 2 January 2014 .
^
a
b Carson, Mel; Springer, Paul (3 October 2012).
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media . Kogan Page Publishers.
ISBN
9780749466053 . Retrieved 2 January 2014 .
^
a
b
"Cookie tracking: How Facebook could be worth $100 billion?" . Venture Beat. 30 October 2007. Retrieved 1 January 2014 .
^
"Mobclix's Subramanian Interview About Twitter" . Bloomberg TV. Retrieved 2 January 2014 .
^
a
b
"Velti Acquires Mobclix" . Mobile Europe. October 2010. Retrieved 2 January 2014 .
^
a
b
c
"Mobclix Co-Founder Krishna Subramanian Quits Velti" . Ad Exchanger. 15 October 2013. Retrieved 2 January 2014 .
^
"5 Ways Facebook Will Turn Mobile Risk into Reward" . Forbes . Retrieved 2 January 2014 .
^
"Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age" . Huffington Post. 19 August 2012. Retrieved 2 January 2014 .
^
"Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail" . Ad Age. Retrieved 2 January 2014 .
^
"8 Best Practices for Deploying a Top-Ranked Mobile App" . Mashable. 24 August 2011. Retrieved 2 January 2014 .
^
"Helping developers transform mobile apps into businesses" . Silicon Valley Business Journal. Retrieved 2 January 2014 .
^
"Velti's Krishna Subramanian on The State of Mobile Advertising" . Make Good. Retrieved 2 January 2014 .
^
a
b
"Infomedia 18 acquires local reviews website Burrp!" . Reuters. Retrieved 2 January 2014 .
^
a
b
c
"Yahoo to acquire advertising company, BlueLithium, for $300M" . Venture Beat. 5 September 2007. Retrieved 2 January 2014 .
^
"Google gets a new ad-versary" . CNN Money. Retrieved 2 January 2014 .
^
a
b
"Mercury News interview: The founders of Mobclix" . San Jose Mercury News . 21 January 2011. Retrieved 2 January 2014 .
^ Thomas Catan; Yukari Iwatani Kane (4 May 2010). "Business Technology: Apple Attracts Scrutiny From Regulators --- FTC, Justice Department Discuss Possible Inquiry Amid Complaints From Application Developers, Advertising Firms". The Wall Street Journal.
^ Yarmosh, Ken (31 August 2010).
Mobclix: Krishna Subramanian . "O'Reilly Media, Inc.".
ISBN
9781449397333 . Retrieved 2 January 2014 .
^
"In-App Mobile Ad Implementation Challenges" . SXSW. Retrieved 2 January 2014 .
^
"Mobclix Creates Program to Help Mobile Developers Get Paid Earlier" . Read Write. 24 October 2011. Retrieved 2 January 2014 .
^ "MMA North America Board of Directors Adds 10 Executives". Wireless News. 17 October 2013.
External links