Kenyon & Eckhardt[1][2] was an independent advertising agency that was acquired by
Lorimar in 1983,[3] which then acquired
Bozell Jacobs in 1985 and merged them.[4][5]Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.[6]
History
The company[7][8] was founded in 1929[9] by Otis Kenyon and Henry Eckhardt.[10]Kenyon had offices in several cities.[1][11] From 1968 to 1986, the company was headed by noted advertisement executive
Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of
Chrysler Corporation and helped make Chrysler chief executive
Lee Iacocca a household name.[12]