Kampyle is a software and website
feedback analytics company founded in 2007 and based in
Ramat Gan, Israel.[1][2][3] Kampyle's feedback service is used to improve a company's ability to understand their website users and
customer analytics.[4][5][6][7] Kampyle was acquired by
Medallia in October 2016.[8]
Overview
The company's instant
feedback is enabled in part by the use of a feedback button that can be placed on websites, or a survey as a feedback option.[7][9][10] The software also has a rater, whereby users can rate a website per their satisfaction with it on a scale of one to five.[9] Such feedback can enable companies and webmasters to assess consumer satisfaction with websites and can aid in the discovery of problems on websites.[9] Kampyle's service also enables companies to generate sales
lead generation from customers that "identify themselves as sales prospects".[6]
The feedback platform has 60 language translations.[11] In 2008, Kampyle's feedback base was usable in unison with
Google Analytics, a web analytics service provided by
Google that tracks and reports website traffic, and Nuconomy, enabling "side-by-side analysis of user feedback and website analytics".[7][11][12][13] The company's software is also used on mobile phones and in retail stores.[14]
History
Kampyle was founded in 2007 by Ariel Finkelstein, Eylon Steiner and Eran Savir,[4] and began providing its products to consumers in 2008.[11] The company was acquired by
Medallia in October 2016, which later was acquired by
Thoma Bravo.[8][15]