Broadcast area | Hesperia- Apple Valley, California |
---|---|
Frequency | 103.1 MHz |
Branding | La X 103.1 Y 910AM |
Programming | |
Language(s) | Spanish |
Format | Regional Mexican |
Ownership | |
Owner |
|
History | |
First air date | August 18, 1980 | (as KVVQ)
Former call signs | KVVQ (1980–1985) KVVQ-FM (1985–1997) KHDR-FM (1997–2000) KVFG (2000–2019) |
Call sign meaning | K La X Victor Valley |
Technical information | |
Facility ID | 72717 |
Class | A |
ERP | 250 watts |
HAAT | 475 meters (1,558 ft) |
Transmitter coordinates | 34°36′44.0″N 117°17′29.0″W / 34.612222°N 117.291389°W |
Repeater(s) | 910 KMPS |
Links | |
Webcast | Listen live |
Website |
lax1031 |
KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensed to Victorville, California and serves the Victor Valley area. The station is owned by El Dorado Broadcasters and broadcasts a Regional Mexican format. KXVV's studios and transmitter are located in Hesperia. KXVV is also simulcasted on Sister Station 910 AM
The station signed on August 18, 1980, as KVVQ, a top 40 outlet owned by Kenneth B. Orchard. [1] The call letters were changed to KVVQ-FM in 1985. [2]
In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format. [3] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million. [4] The new owner changed the call sign to KHDR-FM. [2]
In 2000, Infinity Broadcasting Corporation (predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting. [5] Infinity changed the call letters to KVFG [2] and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the station flipped to a sports format as an affiliate of ESPN Radio. [6] [7]
On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to KRAK in Hesperia, California. [8] On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route". [9]
On February 2, 2017, CBS Radio announced it would merge with Entercom. [10] The merger was approved on November 9, 2017, and was consummated on November 17. [11]
On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million. [12] The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV.
On August 26, 2019, at 6 P.M. PDT, the station flipped to a Regional Mexican format, branded as "La X 103.1".