| Broadcast area | Midland-Odessa |
|---|---|
| Frequency | 1000 kHz |
| Branding | Qué Onda |
| Programming | |
| Format | Defunct (formerly Tejano) |
| Ownership | |
| Owner | L & T Enterprises, Inc. |
| History | |
First air date | September 26, 1980 |
Last air date | June 16, 1991 |
Former call signs | KJJT (1980–1989) |
Call sign meaning | From the station's last name "Qué Onda" |
| Technical information | |
| Facility ID | 36070 |
| Class | D |
| Power | 1,000 watts (daytime only) |
KNDA (1000 AM) was a radio station in Odessa, Texas, that served the Midland–Odessa metropolitan area. It aired Spanish-language formats throughout its 11-year history. In its final days, it was known as Qué Onda with a bilingual Tejano format.
History
1000 kHz went on the air as KJJT on September 26, 1980. [1] It was the first Spanish-language station for the Midland-Odessa area. [2]
In 1986, L & T Enterprises was sold by its original owners, Alfredo G. Levario and O.L.A., Inc., to Rubén Velásquez, though the station itself claimed that the sale had taken place in 1985 [1] and news reporting stated the transfer was part of a foreclosure sale. [3] 1985 was also the year that KJJT gained its first Spanish-language competitor in the market, when 1310 KOYL flipped to Spanish-language programming under new ownership. [4]
KJJT became KNDA on April 20, 1989, the same day it relaunched as "Qué Onda", a bilingual station playing Tejano music. [3] However, the format failed to take off in Odessa, as it had in larger Texas cities. KNDA signed off for good on June 16, 1991, [5] citing a lack of interest in Tejano music and "other reasons" for the closure. Ector County records showed that L & T Enterprises had $57,000 in federal tax liens, related to employee payroll taxes, against the company. [5] KOZA, with which KNDA shared studio space, absorbed most of KNDA's 10 employees and began adding Tejano music to its programming. [5]
References
- ^ a b "KJJT spreads the sounds of Spanish music through the air waves of the entire Basin". Odessa American. October 12, 1986. p. 9G. Retrieved June 25, 2019.
- ^ Johnson, Corky (May 24, 1981). "Business waking up to Hispanic market". Odessa American. p. 1C. Retrieved June 25, 2019.
- ^ a b Haglund, Kerry (June 4, 1989). "Station reaches out to bilingual audience". Odessa American. pp. 9A, 18A. Retrieved June 25, 2019.
- ^ "KOYL-AM has new format". Odessa American. November 21, 1985. p. 5B. Retrieved June 25, 2019.
- ^ a b c Hobratschk, Martin (June 14, 1991). "Financial difficulties force KNDA to sign off". Odessa American. pp. 1B, 2B. Retrieved June 25, 2019.
External links
31°48′9″N 102°22′57″W / 31.80250°N 102.38250°W
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- Radio stations in Midland–Odessa
- Defunct radio stations in the United States
- Radio stations disestablished in 1991
- Radio stations established in 1980
- Spanish-language radio stations in Texas
- 1980 establishments in Texas
- 1991 disestablishments in Texas
- Defunct mass media in Texas
- Daytime-only radio stations in Texas
- Texas radio station stubs