Broadcast area | Corpus Christi metropolitan area |
---|---|
Frequency | 96.5 MHz |
Branding | The Beach 96.5 |
Programming | |
Format | Adult Top 40 |
Ownership | |
Owner | Starlite Broadcasting |
KLHB | |
History | |
First air date | September 1, 1967 |
Former call signs | KIOU (1967–1987) |
Call sign meaning | Light (previous format) |
Technical information | |
Facility ID | 63342 |
Class | C1 |
Power | 100,000 watts |
HAAT | 247 meters (810 ft) |
Transmitter coordinates | 27°44′28″N 97°36′8″W / 27.74111°N 97.60222°W |
Links | |
Webcast | Listen Live |
Website | Beach965.com |
KLTG (96.5 MHz, The Beach 96.5) is a commercial FM radio station broadcasting an adult top 40 music format. [1] Licensed to Corpus Christi, Texas, it is owned by Starlite Broadcasting. [2] Its studios for KLTG and sister station KLHB Wild 105.5 are on Gordon Street in the Six Points district south of downtown Corpus Christi.
KLTG is a Class C1 station. [3] It has an effective radiated power (ERP) of 100,000 watts, the maximum for most stations. The transmitter tower is on Texas State Highway 188 in Taft. [4]
The station signed on the air on September 1, 1967 . [5] The original call sign was KIOU. It was owned by the Stereo Broadcasting Company with studios at Wilson Tower. Stephen DeWalt was the president and general manager. KIOU was a rare stand-alone FM station in that era, when most FM stations were co-owned with an AM or TV broadcaster. It was powered at 25,000 watts, a fraction of its current output.
Through most of its first two decades, KIOU aired a beautiful music format. [6] It played quarter-hour sweeps of soft instrumental cover versions of popular adult songs, with Broadway and Hollywood show tunes.
By the mid-1980s, the audience for beautiful music stations was aging. KIOU added more vocals to appeal to a younger audience. It gradually eliminated the instrumentals, becoming a soft adult contemporary outlet. In 1987, it changed its call letters to KLTG as it aired "light" music. In the 1990s, it was owned by Nueces Radio Partners and was a mainstream AC station. [7] In the early 2000s, it stepped up the tempo and eliminated older songs from its playlist, transitioning to adult top 40.