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John Reed Fitness LLC
Company type Health club
Genre Fitness
Founded2016
Founder Rainer Schaller
Headquarters
Schlüsselfeld, Berlin
,
Germany
Number of locations
24 (20123) in 12 countries
Area served
 Europe (11 countries), USA
Key people
  • Dr. Jobst Müller-Trimbusch (Co-CEO), Hagen Wingertszahn (Co-CEO), Danny Waggoner (Co-CEO Group USA Inc.), Brian Warne (Co-CEO RSG Group USA Inc.)
Revenue€347.2 million (2019) of RSG Group
Parent RSG Group
Website johnreed.fitness

John Reed Fitness Music Club is an international health club chain with studios in  Europe and the USA. It is a brand of the  RSG Group, whose headquarters are located in  Schlüsselfeld and  Berlin, Germany. With more than 4.5 million members, the RSG Group is one of the leading fitness companies worldwide. It also owns the fitness brands McFit and Gold's Gym.

History

The first John Reed Fitness Club opened in  Bonn in 2016. [1] Rainer Schaller, who also founded the health club chain McFit, wanted to bring a studio concept onto the market with John Reed that placed a strong focus on the interior design and the musical accompaniment during training. This approach should be significantly different from his own chain McFit and classic fitness studio chains in order to appeal to broader target groups. [2] The second John Reed Fitness Music Club opened in July of the same year in  Salzburg,  Austria. [3] In 2017, a John Reed Club opened exclusively for women in the Prenzlauer Berg district of Berlin. [4] From then on, rapid expansion followed across Europe: in 2017, clubs opened in the Czech Republic [5] and Hungary, [6] in 2019 the entry into Switzerland followed. [7] [8] In 2020, John Reed opened in Turkey, [9] [10] [11] in 2021 in the Netherlands [12] and the United Kingdom. [13] [14]

In 2022, John Reed Fitness Music Club cooperates with soccer world champion Sergio Ramos and opens a joint studio in the Spanish capital Madrid under the name SERGIO RAMOS by John Reed. [15] After the death of John Reed's founder, Rainer Schaller, the collaboration with Sergio Ramos was dissolved in 2023. The studio continues to exist, but now under the name McFit Gold. [16] Global expansion into the US market followed with the studio opening in 2022 in Dallas [17] [18] and 2023 in Hollywood in Los Angeles. [19] [20] [21] [22] [23] [24] [25] [26] Today (as of October 2023), the chain has 48 locations in 12 countries.

Concept

Design

John Reed Studio in Berlin

The facilities at John Reed Fitness Music Club are visually very different from traditional gyms. Each location has its own unique design and art concept. [27] [28] The studios feature large-scale paintings on the walls, such as  graffiti, calligraffitis, or stencil painting. [29] Some clubs also have small art galleries integrated into them. The exhibition of works of art primarily supports local and national artists. For example, works by Ron Miller [30] or El Bocho [31] can be found in many of the studios. The artworks are combined with special decorative elements,  sculptures [32] and different furnishing styles. [33]

Fitness and music

Pool area of John Reed Studio in Istanbul

The studios have various training areas with free weights, exercise machines, cardio and functional areas. A large selection of fitness courses using the methods Pilates, Yoga or strengthening and endurance are also offered. Each studio is equipped with its own DJ booth, [34] where international DJs play live music twice a week. [35] Meanwhile, a training program is offered in the form of group courses. [36] In addition, John Reed has his own radio station with four different stations, [37] which can be listened to in the studio or on the go via an app. The company puts together the music itself. Depending on the size and situation, around a third of the clubs have wellness areas with a sauna, swimming pool, whirlpool and relaxation room. [38]

Special locations

John Reed Studio using parts of the safe-deposit room in Vienna

Some studio locations are housed in historically relevant buildings. In Salzburg, Austria, a former  cinema was converted to retain many old features. [39] Cardio training, for example, takes place in front of the big cinema screen. In Vienna-Schottentor, the John Reed Fitness Music Club is located on 5,000 m2 in a former bank building that is a listed building. [40] The meter-thick walls and armored doors remained here, as did the vault in which the weight benches were housed. In Hanover, John Reed Fitness Music Club has converted the former main freight station into a fitness studio. Many elements were left in the industrial style or designed in the shabby chic style in order to maintain the atmosphere of the station. [41] The largest German studio opened in Berlin in September 2023 in the vaulted cellars of the former Bötzow brewery. [42] Here too, the architectural conditions were integrated into the design. [43] Under seven-meter-high vaulted ceilings, there are now individual relaxation areas in the old coolships of the beer brewery. [44]

Additional concepts

Some John Reed Fitness studios offer free childcare from ages six months to six years. [45]

References

  1. ^ "JOHN REED Fitness Music Club eröffnet erstes Studio in Bonn". event-i.de. 14 July 2016. Archived from the original on 2023-06-07. Retrieved June 7, 2023.
  2. ^ ""Wer McFit prollig findet, ist einfach nur neidisch"". www.stern.de. 20 February 2018. Archived from the original on 2022-11-10. Retrieved November 10, 2022.
  3. ^ "John Reed Fitness Music Club feiert Eröffnung in Salzburg". www.salzburg24.at. 21 July 2016. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  4. ^ ""Warum gibt's das nicht für Männer?" Unsere Girls waren für euch im John Reed Women's Club". mitvergnuegen.com. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  5. ^ "JOHN REED: fitness senzace v Praze! Rohlík.cz ulovil velkou rybu". www.businessanimals.cz. October 2017. Archived from the original on 2023-03-21. Retrieved March 21, 2023.
  6. ^ "John Reed Fitness nyitás". funzine.hu. Archived from the original on 2017-06-17. Retrieved June 17, 2017.
  7. ^ "John Reed Fitness Club Zurich". www.swissglam.ch. 24 July 2019. Archived from the original on 2023-06-10. Retrieved June 10, 2023.
  8. ^ "JOHN REED (McFit) eröffnet Premium-Studio in Zürich". fitnesstribune.com. 5 June 2019. Archived from the original on 2023-06-18. Retrieved June 16, 2020.
  9. ^ "John Reed Fitness Metropol İstanbul'da". avmdergi.com. 10 August 2020. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  10. ^ "JOHN REED Fitness Music Club İstanbul'da". www.pausedergi.com. 18 August 2020. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  11. ^ "Müzikle Sporun Buluşma Noktası: John Reed Fitness Music Club". www.oggusto.com. 13 October 2020. Archived from the original on 2023-03-22. Retrieved March 22, 2023.
  12. ^ "John Reed opens the first Fitness Music Club in Rotterdam". insiderotterdam.nl. 9 July 2021. Archived from the original on 2023-01-30. Retrieved January 30, 2023.
  13. ^ "BRITISH LAND SIGNS THE UK'S FIRST JOHN REED GYM AND SIX NEW RETAILERS AT BROADGATE'S 100 LIVERPOOL STREET". www.britishland.com. 19 February 2020. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  14. ^ "New opening: John Reed". www.healthclubmanagement.co.uk. Archived from the original on 2023-07-28. Retrieved July 28, 2023.
  15. ^ "SERGIO RAMOS by JOHN REED eröffnet Mitte Januar 2022". www.bodymedia.de. 15 December 2021. Archived from the original on 2022-12-12. Retrieved December 12, 2022.
  16. ^ "Sergio Ramos se desvincula de la cadena de gimnasios John Reed y disuelve su compañía". www.palco23.com. Archived from the original on 2023-04-17. Retrieved April 17, 2023.
  17. ^ "Dallas Has a European Night Club-Inspired Gym With John Reed Fitness". www.dallasobserver.com. Archived from the original on 2022-06-10. Retrieved June 10, 2022.
  18. ^ "Step Inside John Reed Dallas, a Lush Oasis for State-of-the-Art Fitness in Preston Center". www.papercitymag.com. Archived from the original on 2023-03-20. Retrieved March 20, 2023.
  19. ^ "FIRST LOOK! John Reed WeHo to Celebrate Grand Opening with Open House". wehotimes.com. Archived from the original on 2023-10-17. Retrieved October 17, 2023.
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  22. ^ "JOHN REED Fitness Club Expands Presence To North America With Its First Location In Downtown Los Angeles". www.prnewswire.com. Archived from the original on 2023-07-28. Retrieved July 28, 2023.
  23. ^ "State-Of-The-Art John Reed Fitness Club Brings A Music-Fueled Playground To DTLA". secretlosangeles.com. Archived from the original on 2023-03-25. Retrieved March 25, 2023.
  24. ^ "John Reed Fitness Brings Vibrant Workouts, Design, and Music to New DTLA Gym". uncoverla.com. Archived from the original on 2023-06-10. Retrieved June 10, 2023.
  25. ^ "More Than Just a Workout: John Reed opens new club in Santa Monica". www.argonautnews.com. Archived from the original on 2023-12-14. Retrieved December 14, 2023.
  26. ^ "Check Out Some of the New Workout Equipment Moving into John Reed Fitness West Hollywood". wehotimes.com. Archived from the original on 2023-12-14. Retrieved December 14, 2023.
  27. ^ "John Reed Fitness Music Club Licht, Kunst und Design: Die neue Fitness-Front". www.linealight.com. Archived from the original on 2023-05-18. Retrieved May 18, 2023.
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  29. ^ "Die Neudefinition von Workout". www.laloupe.com. Archived from the original on 2023-03-20. Retrieved December 5, 2023.
  30. ^ "Fitness- en lifestylemerk uit Berlijn breidt internationale aanwezigheid uit en opent eerste Nederlandse club in Rotterdam". www.bodybiz.nl. Archived from the original on 2023-03-21. Retrieved March 21, 2023.
  31. ^ "Vom Finanz-Tempel zum Fitness-Mekka". shoppingguideaustria.at. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  32. ^ "John Reed Fitness Music Club eröffnet in Düsseldorf Arcaden – Symbiose aus Fitness, Musik und Kunst". shapeup-business.de. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  33. ^ "Feinripp unterm Kronleuchter: In Potsdam eröffnet ein "John Reed Fitness Club"". www.tagesspiegel.de. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  34. ^ "Tschüß, 08/15-Muckibude – Wir trainieren jetzt in Club-Atmosphäre zum Live-DJ-Set". www.musikexpress.de. Archived from the original on 2021-05-15. Retrieved May 15, 2021.
  35. ^ "Schweiß trifft Streetart – Wir waren im neuen John Reed Fitness Music Club in Kreuzberg". mitvergnuegen.com. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  36. ^ "JOHN REED eröffnet Fitness Music Club im Donau Zentrum". loebellnordberg.com. Archived from the original on 2021-06-25. Retrieved June 25, 2021.
  37. ^ "JOHN REED Fitness Music Club: Endlich in Wien gelandet". donauzentrum.at. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  38. ^ "JOHN REED, DUISBURG Corporate Architecture". schormann-architekten.de. Archived from the original on 2023-05-28. Retrieved May 28, 2023.
  39. ^ "Trainieren zum Beat von DJs und Live-Acts: JOHN REED Fitness Music Club eröffnet im alten Elmo Kino in Salzburg". wirtschaftszeit.at. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  40. ^ "NEW: JOHN REED Fitness Flagship Club Wien Schottentor". wellness-magazin.at. Archived from the original on 2023-03-25. Retrieved March 25, 2023.
  41. ^ ""John Reed" eröffnet in Hannover: So viel Stil hat das neue Fitnessstudio". www.neuepresse.de. Archived from the original on 2023-12-04. Retrieved December 4, 2023.
  42. ^ "Schöner auspowern in der ehemaligen Brauerei". www.bz-berlin.de. Archived from the original on 2023-12-08. Retrieved December 8, 2023.
  43. ^ "JOHN REED FITNESS CLUB BERLIN BÖTZOW". hashtag-fitness.com. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  44. ^ "Neuer Flagship Club im Herzen von Berlin: RSG Group eröffnet JOHN REED Fitness Club Berlin Bötzow". www.fitnessmanagement.de. Archived from the original on 2023-12-05. Retrieved December 5, 2023.
  45. ^ "Von John Reed Club bis "Fit Star": Neue Fitnessstudios in Erlangen". www.nordbayern.de. Archived from the original on 2022-12-08. Retrieved December 8, 2023.

External links

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