 | |
| Company type | Private |
|---|---|
| Industry | Coffee shop |
| Founded | 2002 in Copenhagen, Denmark |
| Founder | Kaspar Basse |
Number of locations | 338(2023) [1] |
Area served |
|
Key people | Thomas Noroxe (CEO) [2] |
| Revenue |  2.18 billion
kr. (2021)
[3] |
| 249 million kr. (2021)
[3] | |
| −233 million kr. (2021)
[3] | |
| Owner |
|
| Website |
www |
Joe & The Juice (stylized in all caps) is a Danish [4] chain of juice bars and coffee shops around the world. As of 2022 it has over 338 locations globally in Europe, Asia, and Australia with 64 locations in North America. [1] The restaurants serve predominantly coffee, juice, and sandwiches. [5] Their tunacado sandwich went viral in 2023. [6]
History
Joe & The Juice was founded in 2002 by Kaspar Basse, [7] at the time in his late 20s. The company is based in Copenhagen, Denmark. [8] It sells coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots made with organic ingredients. [9] They also offer gluten free options for their sandwiches. [10]
Although Joe & The Juice competes with both coffee shops like Starbucks and stores like Jamba Juice, Basse has tried to develop a different atmosphere at the restaurants, opting instead for what has been described as an "edgier" vibe. [11] Managers are generally given autonomy over their stores. [11]
In 2013, Valedo Partners bought the company for $48 million, though Basse retained a 10 percent stake. General Atlantic invested in October 2016, to help fund expansion into the United States. [7]
In November 2023, it was reported that General Atlantic would acquire a majority stake in the company for $641 million. [12] On December 21, it was announced that this transaction had been completed. [13]
Locations
In addition to locations throughout Scandinavia, Joe & The Juice has locations in the San Francisco Bay Area, Los Angeles, Chicago, Miami, Pittsburgh, Seattle, Washington, D.C., Vancouver International Airport, New York City, and Minneapolis-St Paul International Airport. Across Europe it has locations in Reykjavík; Antwerp; London, Oxford, Guildford, Gatwick Airport, Brighton, Birmingham, Liverpool, Stansted Airport, Paris and Nice; Lucerne, Zürich, Basel; The Hague, Amsterdam and nearby Amstelveen, Rotterdam, Hamburg; as well as in Singapore, Seoul, and Sydney. In the Middle East, it has locations in the UAE, Saudi Arabia, and Kuwait. [1]
Joe & The Juice opened its first store in Australia in 2016. [14] It suddenly exited the Australian market in 2023 without warning. [15]
In 2022, CEO Thomas Noroxe mentioned that they would expand over the Middle East, starting with Qatar and Dubai, followed by Saudi Arabia, Kuwait, Bahrain and Oman. [2] He also suggested the use of franchise stores to expand into Mexico and China. [2]
See also
References
- ^ a b c "Store list". Joe & The Juice. Retrieved April 8, 2023.
- ^ a b c Christian Wienberg (8 April 2022). "Joe & The Juice Enters Middle East Market Ahead of IPO, CEO Says". Bloomberg News. Archived from the original on 8 April 2022.
- ^ a b c "Financial statement 2021" (PDF). Joe & The Juice (Press release). 12 July 2022.
- ^ https://www.joejuice.com/culture/joe-history
- ^ "TikTok's Viral Tunacado Sandwich Is The Internet's Favorite Lunch Right Now". Bustle. 2022-12-01. Retrieved 2024-02-11.
- ^ a b Ross, Winston (October 25, 2017). "Meet the Ex-Karate Champ Who Built an International Coffee and Juice Chain Around a Cult of Bros". Money.com. Archived from the original on April 9, 2022. Retrieved July 26, 2018.
- ^ "Company Overview of JOE & THE JUICE A/S". Bloomberg.com. Retrieved 5 November 2018.
- ^ "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. 2017-01-11. Retrieved 2018-11-20.
- ^ "Joe & the Juice". www.joejuice.com. Retrieved 2024-02-11.
- ^ a b Rina Raphael (January 11, 2017). "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. Retrieved July 26, 2018.
- ^ "General Atlantic to gain majority stake in Joe & The Juice". Yahoo Finance. 2023-11-13. Retrieved 2023-11-13.
- ^ "General Atlantic Completes Acquisition of Joe & the Juice". Paul Weiss. Retrieved 2024-01-05.
- ^ Davitt, Dermot (2016-11-02). "Joe & The Juice enters Australian market at Sydney Airport". The Moodie Davitt Report. Retrieved 2023-09-23.
- ^ Couper, Elena (2023-09-13). "Popular cafe chain Joe & The Juice exits Australian market". News.com.au. Retrieved 2023-09-23.