Jennifer Rubio is an American businesswoman. She is the co-founder, President, and Chief Executive Officer of
Away, a luggage manufacturer and retailer.[1] Rubio has served as head of social media at
Warby Parker[2][3] and global director of innovation at fashion company
AllSaints.[4]
Early life
Rubio was born in the
Philippines, and moved to New Jersey when she was seven years old.[5] She grew up traveling, and lived in seven cities on three continents.[4][6] When she was young, Rubio bought a lemonade stand from another child who lived on her street for $20 which she borrowed from her father. She has called it her first
merger and acquisition.[1] Rubio later went on to attend college at
Penn State University, where she pursued a
supply-chain management major. She was placed at
Johnson & Johnson as part of Penn State's co-op program.[7] After discovering her desire to be a businesswoman, Rubio dropped out of Penn State just a few credits shy of graduating, in order to pursue a full-time role at
Neutrogena, a company with whom she did another co-op.
Career
In 2011, Rubio was recruited by and joined
Warby Parker, leading the company's early content and partnership work as its Head of Social Media.[8] She met Away co-founder
Stephanie Korey during her time at Warby Parker.[9] In 2013, she left Warby Parker and went to London,[10][11] where she was global director of innovation for clothing brand AllSaints.[3][12][13] She spent much of a year traveling for the position.[14]
Rubio co-founded Away Luggage, a direct-to-consumer travel and luggage company, with Stephanie Korey, who also worked at Warby Parker.[13] By 2017, Rubio and Korey had raised $31 million, making it one of the largest
seed financed female-backed startups.[18]