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Marketing executive
Jack Trout
Born John Francis Trout
(1935-01-31 ) January 31, 1935Died June 4, 2017(2017-06-04) (aged 82) Alma mater
Iona College Occupation
Advertising executive
John Francis "Jack " Trout (January 31, 1935 – June 4, 2017) was an American
advertising executive and an owner of Trout & Partners, a
consulting firm. He was the founder and pioneer of
positioning theory and also
marketing warfare theory .
Career
Trout started his business career in the advertising department of
General Electric . From there he went on to become a divisional advertising manager at Uniroyal.
[1] He then joined
Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
[2]
He was the
founder and president of the
international marketing strategy firm "Trout and Partners". The firm is represented in offices in many countries worldwide including
emerging markets .
[3] Trout worked with a number of different client companies, including
AT&T ,
Apple ,
Citicorp ,
General Electric ,
Hewlett-Packard ,
IBM ,
Pfizer ,
Procter & Gamble ,
Southwest Airlines , and
Xerox . When working with
pizza chain
Papa John's , Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza."
[3]
In the fall of 2002, Trout began working with the
United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming
Iraq War .
[4]
Trout died of intestinal cancer at his home in
Old Greenwich ,
Connecticut , at the age of 82.
[5]
Family
He was survived by his wife Patricia, their six children and 15 grandchildren, and four siblings.
[1]
Books
With
Steve Rivkin
With
Al Ries
References
^
a
b
Sandomir, Richard (June 7, 2017).
"Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82" .
The New York Times .
^ John R. Hall (October 18, 2004).
"Marketing guru talks about differentiation: Jack Trout holds court with a packed audience at AirTime 500 Fall Expo" . Air Conditioning, Heating & Refrigeration News . Archived from
the original on April 10, 2016. Retrieved April 13, 2012 .
^
a
b
c Blossom, Debbie (March 18, 2006).
"Marketing wizard due in Tulsa: Internationally known Jack Trout will address the Tulsa Advertising Federation" .
Tulsa World . Archived from
the original on April 9, 2016. Retrieved April 13, 2012 .
^ Noel C. Paul (March 24, 2003).
"Selling war: a review of the campaign; Darts at Hussein as an exercise in 'repositioning the competitor'? Marketers weigh in" .
Christian Science Monitor . Archived from
the original on October 18, 2016. Retrieved April 13, 2012 .
^ Neff, Jack (June 5, 2017).
"Jack Trout, Co-Author of 'Positioning,' Dies at 82" .
Advertising Age .
^ Sue Westcott Alessandri (January 1, 2004).
"The Fall of Advertising & the Rise of PR / Big Brands, Big Trouble: Lessons Learned the Hard Way" .
Journalism & Mass Communication Educator . Archived from
the original on October 18, 2016. Retrieved April 13, 2012 .
^ Lazare, Lewis (December 4, 2002).
"Book lists marketing sins" .
Chicago Sun-Times . Archived from
the original on April 9, 2016. Retrieved April 13, 2012 .
^ Joseph F. McKenna (March 1, 2008).
"Catching up with Jack" . Tooling & Production . Archived from
the original on March 13, 2016. Retrieved April 13, 2012 .
^ Lute Harmon Sr. (September 1, 2009).
"Get healthy in Cleveland" . Inside Business Magazine . Archived from
the original on October 18, 2016. Retrieved April 13, 2012 .
^ Petrozzello, Donna (February 12, 1996).
"Jack Trout pushes the 'power of sound'(marketing guru on the importance of sound in advertising)" .
Broadcasting & Cable . Archived from
the original on March 8, 2016. Retrieved April 13, 2012 .
^ Ramsay, John (March 4, 1999).
"The Power of Simplicity" .
Supply Management . Archived from
the original on March 9, 2016. Retrieved April 13, 2012 .
^ K. T. Chelvi (October 29, 2001).
"Jack Trout advises on retaining, capturing bigger market share" .
New Straits Times . Archived from
the original on April 9, 2016. Retrieved April 13, 2012 .
^ Bunn, Dina (January 11, 1998).
"Marketing Is War And Winner Gets The Sales, Consultant Says" .
Rocky Mountain News . Archived from
the original on March 26, 2016. Retrieved April 13, 2012 .
^ Doyle, Tracy (May 1, 2004).
"Tactical Switch" . Medical Marketing & Media . Archived from
the original on April 10, 2016. Retrieved April 13, 2012 .
^
"Marketing: Ries & Trout's 22 laws" . Soft-Letter . September 30, 1993. Archived from
the original on October 18, 2016. Retrieved April 13, 2012 .
International National Academics Other