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Company type | Non-for-profit Organization |
---|---|
Industry | Health |
Founded | January 2015 |
Headquarters | Washington D.C., Geneva |
Website |
www |
The International Alliance for Responsible Drinking (IARD), [1] headquartered in Washington D.C., is a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. It is supported by the world’s leading beer, wine, and spirits producers. IARD members include Anheuser-Busch InBev, Asahi Group Holdings, Ltd., Bacardi Limited, Beam Suntory, Brown-Forman Corporation, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Limited, Molson Coors, Pernod Ricard, and William Grant & Sons.
IARD was launched in January 2015 and builds on two decades of research, policy analysis and programs by the International Center for Alcohol Policies (ICAP), as well as the efforts of the Global Alcohol Producers Group (GAPG). [2]
IARD works with stakeholders to help them raise standards in various areas in order to reduce harmful drinking.
The 11 (at the time) CEO signatories and their companies are part of the Producers' Commitments to reduce harmful drinking. [5] IARD was the secretariat to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. IARD’s formation was driven by the companies’ keenness to increase momentum around the Commitments and, in general, to step up action to meet the target on harmful drinking agreed by governments. [6]
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