Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink. ^{[1] [2]} Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults. ^[2]

Etymology

Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods ^[2] such as bacon and eggs, ^{[1] [2]} oatmeal and pancakes.

Brands

Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022) ^[3] was introduced in 1964. ^[4] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar. ^[2] It is typically prepared with milk, ^[2] and is available in different flavors, such as chocolate, vanilla and strawberry. ^[5] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

See also

References

Further reading

• Sheth, Jagdish (2011). Models of Buyer Behavior. Marketing Classics Press. Chapter 13. p. 255. ISBN  1613110561
• Lutz, Carroll; Przytulsk, Karen (2010). Nutrition and Diet Therapy. p. 257. ISBN  0803625235
• Solman, Gregory (March 19, 2008). "Nestle Eyes Dailey for Instant Breakfast". Adweek. Retrieved 9 November 2013.
• Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal
• Abnehmen Tipps Archived 2021-11-09 at the Wayback Machine (in German)