"In the Ayer" is the third single from rapper
Flo Rida's debut album Mail on Sunday. It was produced by and features
will.i.am.
Tiffany Villarreal performs background vocals on the song.[1] It interpolates the 1984 song "Jam the Box" by Pretty Tony.[1]
The song has been certified platinum by the
RIAA, making it Flo Rida's second song to do so.
The official remix features
Rick Ross, Brisco and Billy Blue with original chorus by will.i.am and new Flo Rida verses.
From 2009 to 2012, this was the victory song for the
Baltimore Orioles at home.
Background
A year before the song was released, will.i.am was at Los Angeles's KIIS FM (102.7) doing a freestyle for Jojo Wright over the instrumental of "Easy" by
Paula DeAnda. He described the freestyle as a "hot hook".[2] The beat production was done by Timbaland with the help of DJ Tweak from Lakeland, FL.[citation needed]
Music video
The video premiered on
FNMTV on Friday June 13, 2008.[3] A clip of video was showcased by
Pete Wentz of
Fall Out Boy in an MTV commercial announcing their new music video blocks. Video appearances made are
Rick Ross and Brisco.
Chart performance
In the U.S., "In the Ayer" debuted at No. 38 on the
Billboard Hot 100. The song would eventually become Flo Rida's third top twenty and second top ten hit on the Billboard Hot 100, peaking at No. 9. It has also been a hit on pop, reaching No. 14 on the
Pop 100, and No. 12 on
Mainstream Top 40 radio. It peaked at No. 9 on the New Zealand
RIANZ chart, making it Flo Rida's third consecutive top ten hit there. It debuted at No. 23 on the Australian
ARIA charts, later peaking at number 19. On the
Canadian Hot 100 it peaked at No. 13, giving Flo Rida his third top twenty there.
On September 7, 2008, the song entered the
UK Singles Chart at No. 46 on downloads alone and peaked at No. 29.