System 1240 (later System 12) [1] [2] was a new Digital Telephone Exchange developed in 1977 by ITT Corporation. It reportedly cost US$1 billion. [3] It anticipated the features of ISDN of the 1990s. [4]
It was designed at the Advanced Technology Center ( Stamford, Connecticut and then Shelton, Connecticut.) Manufacturing was by ITT's subsidiaries such as BTM in Belgium, where the first production system was installed at Brecht in August 1982. [5]
Initial sales, particularly in Europe and Mexico, were strong, but the new system took longer than expected to integrate, with further losses. [6] Against the advice of headquarters, ITT Telecommunications ( ITT Kellogg) in Raleigh, North Carolina undertook the conversion to the US market, [7] and although sales were announced in 1984 [8] and 1985, [9] the attempt ultimately failed, in early 1986. [4] [10]
Fortune reported that "Araskog focused the company on an all-consuming push to develop and market System 12" and "shoveled profits from good businesses into System 12's insatiable maw". [11] System 12 was intended to operate in all markets, and in all modes, from local switches to long distance. [5]