A hype man, typically in
hip hop music, is a
backing vocalist who supports the primary performer with exclamations, interjections, or
ad-libs in an attempt to increase an audience's excitement or engagement.
Often the hype man will use
call-and-response chants, in order to excite the crowd. For example, they will exhort the crowd to "Throw your hands in the air" and "Everybody say ho!", phrases coined by MC Cowboy.[1]
The hype man's interjections are also planned to give the
MC an opportunity to breathe, and give the illusion of an unbroken flow.[4][5][6][7][8] Music writer Mickey Hess expands the term as follows: "a hype man is a figure who plays a central but supporting role within a group, making his own interventions, generally aimed at hyping up the crowd while also drawing attention to the words of the
MC".[2]
Rapper
Royce da 5'9" describes how a hype man can contribute to a live performance: "a lot of my verses [can] be so constant with the flow [that] I'd need somebody to help me."[9]Lateef the Truthspeaker has stated, "You're gonna have to have somebody say something somewhere to give you a breath... usually it's just a matter of getting somebody to hit some line or some word in a line—that's all you really need."[9]
Hype men who became lead rappers and producers
Prior to becoming a lead rapper himself,
Jay-Z began his career as a hype man for
Jaz-O[10][11] and was later the hype man for
Big Daddy Kane.[12]
Icons of Hip Hop also notes that some producers, such as
Diddy,
Lil Jon,
Swizz Beatz, and
Jermaine Dupri, "have transitioned from a hype man role to become
rappers and stars in their own right".[2]
Hype man in rock and pop music
Occasionally pop or rock groups include a member up front alongside the lead singer who may perform backup vocals or percussion but largely functions to excite the audience through dancing and/or stage patter. Examples include
Bob Nastanovich for
Pavement,[13]Bez of
The Happy Mondays,[14] Beau Beau Butler of
Avail, and
Guy Picciotto in
Fugazi's earliest incarnation.[15]