"Hotline Bling" is a song recorded by Canadian rapper
Drake, which serves as the
lead single from his fourth studio album Views (2016). The song is credited as a
bonus track on the album.[1][2] It was made available for digital download on July 31, 2015, through
Cash Money,
Young Money and
Republic.
Music critics were complimentary about the presentation of Drake's emotional side, as well as its production, but criticized its lyrics as
sexist. A music video directed by
Director X was released two months later; it subsequently gained popularity on
YouTube and spawned several parodies. The song was included on several year-end critics' polls.
"Hotline Bling" is a
pop[5][6] and
R&B[7] song written by Drake and
Nineteen85, the latter of whom also produced the song. The song was composed in
D minor with a tempo of 135 beats per minute in
common time with a chord progression of Bbmaj7 – Am7.[8] The song was directly inspired by
DRAM's "Cha Cha" and was originally seen to be a remix, with the song premiering on Beats 1 OVO Sound Radio as "Hotline Bling (Cha Cha Remix)".[9] "Hotline Bling"’s instrumental is based off a
sample of R&B singer
Timmy Thomas's 1972 song "
Why Can't We Live Together".[10]
Music video
On October 4, 2015, Drake announced a music video for the track via his
Instagram account.[11] The video was inspired by Sean Paul's "Gimme The Light" clip. The video was financed by
Apple Inc., and released on October 19, 2015, via
Apple Music under a timed exclusivity agreement. It was filmed in
Toronto.[12][13] The video, directed by
Director X, was inspired by the work of American artist
James Turrell.[14] X has stated that he hopes that the video inspires men to dance more.[15][16][17][18]
Rap-Up wrote that Drake "shows just how suave he can be with his moves" in this video.[15] Evan Minsker of Pitchfork called it a "pretty minimal clip".[19] The site also named "Hotline Bling" the seventh best music video of 2015.[20]
The video, which has inspired many
memes and parodies,[16][21] including a commercial from
T-Mobile during
Super Bowl 50 featuring Drake himself (where representatives of a cellular operator attempt to make Drake add disclaimer-like caveats to the song's lyrics),[22] helped the song rise in chart position according to NME.[21] The song was parodied in the Saturday Night Live episode "
Donald Trump/
Sia", in which Trump briefly sang and danced while playing Drake's accountant.[23] One of the most popular memes made from the music video is Wii Shop Bling, a
mash up between Hotline Bling and the theme music for the
Wii Shop Channel.[24]
Critical response
The song received mixed reviews. Leor Galil of the Chicago Reader praised Drake's performance in "Hotline Bling," stating that he "sounds hurt, neglected, and confused even while he's admonishing his ex," and that "it's hard to imagine anyone else pulling off this kind of song with the same verve".[25] Jayson Greene of Pitchfork selected "Hotline Bling" as the "Best New Track" of the day, praising its "muted and intimate" beat and declaring it a "halting, aching song" about a man "a little too concerned" for a woman that could be a "rewrite" of "
Roxanne" by
The Police.[26] Brad Wete of
NPR hailed the song as both "remarkably catchy and damp with boo-hoo reflection," writing that "musically, it twinkles with bright organ riffs and boasts a bass line fit to thump in clubs" while its lyrics feature Drake "deeply wondering aloud, channeling the jealous ex in all of us".[27] Rhian Daly of NME described the track's "simple and minimal" production as "secondary to Drake’s emotions".[28]Rolling Stone ranked "Hotline Bling" at number 3 on its year-end list to find the 50 best songs of 2015.[29]Billboard ranked "Hotline Bling" at number 2 on its year-end critics' poll for 2015: "In a trio of freebies Drake plopped on
SoundCloud in July, "Hotline Bling" was the only non-diss track. Backed by a tropical, groovy melody, "Hotline Bling" finds Drake giving a rap a hard pass and singing his heart out for some late-night loving through the phone. The record caught some drama, initially being referred to as a remix to Virginia rapper
D.R.A.M.'s "Cha Cha." Still, the Toronto MVP got his dance on for the uber-viral video parodied by everyone from presidential candidate
Donald Trump to Toronto Councillor
Norm Kelly".[30]Pitchfork named "Hotline Bling" the second best song of 2015, after
Kendrick Lamar's "
Alright".[31]Time named "Hotline Bling" the eighth-best song of 2015.[32] The Village Voice named "Hotline Bling" the best single released in 2015 on their annual year-end critics' poll,
Pazz & Jop.[33] In 2021, it was listed at No. 373 on Rolling Stone's "Top 500 Greatest Songs of All Time".[34]
"Hotline Bling" also received criticism for the perceived
sexist and controlling attitude expressed by the male narrator toward his female ex. Allyson Shiffman of Bullett took issue with the "super sexist lyrics," explaining that "while [the song is] packaged as a good old fashioned 'Why doesn't bae like me anymore?' Drake tune," what it is "really saying is, 'You used to wanna bone me all the time and now that I've left the 6, you've gotten a life of your own and I'm not okay with that'".[35] Tahirah Hairston of
Fusion wrote that, in the song, "Drake is distraught that his ex has moved on," but because he "opts for condescendingly
slut-shaming her" and "dictating where she does and doesn't belong," it "comes off so petty that you forget his feelings are hurt".[36]
Canadian singer
Justin Bieber recorded a cover version of the song and released it on October 30, 2015.[37] At the
2016 iHeartRadio Music Awards the alternative version was nominated for the Best Cover Song.[38] Rapper
Lil Wayne released his own version of the song from his mixtape No Ceilings 2.[39] Singer
Erykah Badu released a rewrite of the song on her 2015 mixtape But You Caint Use My Phone titled "Cel U Lar Device".[40] American singer
Billie Eilish released a cover of "Hotline Bling" as the
B-side of "
Party Favor", on a pink
7-inch vinyl on April 21, 2018, coinciding with
Record Store Day for that year.[41] Eilish's cover was later released for
digital download and
streaming in June 2018 by Darkroom and
Interscope Records.[42] Sam Moore of NME described the genre of Eilish's cover of "Hotline Bling" as "delicate
indie pop".[43] An edited version of Eilish's cover was released as a digital single on May 9, 2023.[44]
W magazine uploaded a video with 13 celebrities reading the lyrics of the song in December 2015.[45] The song was featured on the episode "
She Gets Revenge" from American Horror Story: Hotel.[46] "Hotline Bling" was the subject of a
Super Bowl 50 advertisement for
T-Mobile, in which Drake is interrupted by executives of cellphones provider seeking to make "improvements" to its lyrics.[47] A variation of Drake's dancing in the music video was included in the multiplayer section of
2016'sUncharted 4: A Thief's End, renamed to "Bling Bling".[48] The dance is also featured in
2014'sDestiny, referred to only as "Strange Dance".[49]Heroes of the Storm features a playable character named Dehaka, whose dance also mimics Drake's.[50] On March 24, 2017, a
Red Nose Day short that served as a sequel to the 2003 film Love Actually premiered and featured
Hugh Grant reprising his dancing skills to "Hotline Bling".[51]
The dance moves in the music video also inspired the opening sequence to the anime Keep Your Hands Off Eizouken!, according to a
Crunchyroll interview with to one of its animators, Abel Gongora.[52]
Commercial performance
"Hotline Bling" entered the US
Billboard Hot 100 chart dated August 22, 2015 at number 66.[53] Its chart debut was fueled primarily by
digital download sales, with 41,000 copies sold in its first week.[54] The song soon became Drake's first top 10 in two years when the song reached number nine. It had peaked at number two on the chart dated October 24, 2015, tying as his second highest-charting single as a lead act at the time with "
Best I Ever Had" which reached number two in 2009. The song has peaked at number two for five non-consecutive weeks, behind both "
The Hills" by
The Weeknd and "
Hello" by
Adele. As of February 2016, the song has sold over 2 million copies in the United States.[55] "Hotline Bling" remained in the top ten of this chart for nineteen weeks before dropping out on February 13, 2016.
In the United Kingdom, "Hotline Bling" peaked at number three on the
UK Singles Chart, becoming Drake's highest-charting song there (at the time) as a lead artist. The song also peaked at the top of the
UK R&B Chart. On November 27, 2015, "Hotline Bling" received gold certification by the
British Phonographic Industry.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^"
ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 20163 into search. Retrieved January 26, 2016.
^"
ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201546 into search. Retrieved November 17, 2015.
^"
Media Forest – Weekly Charts.
Media Forest. Retrieved March 29, 2016. Note: Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
^"
ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201551 into search.
^"
ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201549 into search. Retrieved December 7, 2015.