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Hoopla
IndustryeBooks, Library Services, School Services, Digital Content Management
Genre Software, media playback
Founded2010; 14 years ago (2010)
Headquarters
Holland, OH
,
United States
Area served
USA, Canada, Australia, and New Zealand
Productshoopla digital
Parent Midwest Tape (2013–present)
Website www.hoopladigital.com

Hoopla (stylized as hoopla) is a web and mobile ( Android/ iOS) library media streaming platform launched in 2010 for audio books, comics, e-books, movies, music, and TV. Patrons of a library that supports Hoopla have access to its collection of digital media.

Hoopla Digital is a division of Midwest Tape. [1] [2]

Business model

Hoopla is free-of-charge for patrons of participating libraries. The content is paid for by library systems, using a "per circulation transaction model". [3] [4]

Content

Hoopla claims to have over 500,000 content titles across six formats, [3] [5] including over 25,000 comic books. [6] As of November 2016,[ needs update] Hoopla's content comprised 35% audiobooks (for which Hoopla has contracts with publishers such as Blackstone Audio, [7] HarperCollins, [8] Simon & Schuster Audio, [9] Tantor Audio, [10] and others), followed by 22% movies (for which Hoopla has motion picture contracts with publishers such as Disney, [11] Lionsgate, [12] Starz, [13] Warner Bros., [14] and others), 19% music, 12% ebooks, 6% comics, and 6% television. [5] One drawback is that Hoopla has few new bestsellers. [6]

Areas Served

Hoopla expanded to serve Australia [15] and New Zealand [16] in June 2021.

Technology

Hoopla content can be borrowed and consumed on the web, or via the native Android or iOS apps. [17]

Parent company

John Eldred and Jeff Jankowski founded Hoopla's parent company, Midwest Tape, in 1989. Midwest Tape is a library vendor of physical media such as audiobooks, CDs, and DVD/ Blu-ray. [18]

See also

References

  1. ^ "Netflix-style on demand streaming movies, TV & audio coming to the Los Angeles Public Library". 89.3 KPCC. Southern California Public Radio. March 5, 2013.
  2. ^ "Reviews: Beta Testers Weigh In On Hoopla". Library Journal. April 29, 2013.
  3. ^ a b "Hoopla". vendor.hoopladigital.com. Retrieved 2017-04-17.
  4. ^ "Midwest Tape Launches Hoopla Pilot for Pay-Per-Circ Streaming Media". Digital Shift. Media Source Inc. March 4, 2013.
  5. ^ a b "eAudiobooks are in High Demand!". hub.hoopladigital.com. Hoopla Library Admin Site. Retrieved 2017-04-12.
  6. ^ a b Tibken, Shara (April 9, 2023). "The Money-Saving Power of Your Library Card". Wall Street Journal. Retrieved 9 April 2023.
  7. ^ "Blackstone Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  8. ^ "Harper Collins on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  9. ^ "Simon & Schuster Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  10. ^ "Tantor Audio on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  11. ^ "Walt Disney Pictures on hoopla digital". HooplaDigital.com. Archived from the original on 2017-04-13. Retrieved 2017-04-12.
  12. ^ "Lionsgate Entertainment on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  13. ^ "Starz on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  14. ^ "Warner Brothers on hoopla digital". HooplaDigital.com. Retrieved 2017-04-12.
  15. ^ Mem: 10092928. "Digital library service hoopla expands to Australia | Books+Publishing". Retrieved 2023-07-11.{{ cite web}}: CS1 maint: numeric names: authors list ( link)
  16. ^ Albanese |, Andrew. "Midwest Tape's Hoopla Expands Internationally—and at Home". PublishersWeekly.com. Retrieved 2023-07-11.
  17. ^ "Magazines, movies and more". Holland Sentinel. December 6, 2013.
  18. ^ Enis, Matt (May 21, 2015). "hoopla Adds Ebooks and Comics, Develops "Action View" Technology for App". Library Journal. Archived from the original on November 9, 2017. Retrieved May 27, 2015.
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