 A box of Honey Maid graham crackers with branding from 2020. | |
| Product type | Graham cracker |
|---|---|
| Owner | Mondelez International |
| Introduced | 1925 |
| Website | Official website |
Honey Maid is a brand of graham crackers. First introduced by Nabisco in 1925, the brand is currently owned by Mondelez International.
History
The Pacific Coast Biscuit Company of Seattle (later named National Biscuit Company and shortened to Nabisco) first introduced Honey Maid in 1925. [1] The recipe used honey as an ingredient which was not the typical recipe at the time. [2] They were first introduced as Sugar Honey Maid Grahams and renamed Honey Maid Graham Crackers in 1965. [3] Nabisco also made a cookbook based on the crackers in order to promote the brand. [4]
Honey Maid was acquired along with Nabisco in 2000 by Philip Morris Companies who merged it into Kraft Foods. [5] It was later spun off with Kraft Foods into Mondelez International. [4] By 2012, Honey Maid had a 49.4 percent share of the graham cracker market. [1]
References
- ^ a b Newman, Andrew Adam (29 July 2012). "A Venerable Cracker Brand Returns to Television". The New York Times. Retrieved 5 February 2024.
- ^ Garber, Megan (5 April 2016). "Honey Maid, Moral Compass for Us All". The Atlantic. Retrieved 5 February 2024.
- ^ "Honey Maid Before and After". Dieline. Retrieved 5 February 2024.
- ^ a b Smith, Andrew F (2013). Food and Drink in American History 3 Volumes. Bloomsbury Publishing. ISBN 9798216085478. Retrieved 5 February 2024.
- ^ O'Connor, Anahad (19 September 2023). "Many of today's unhealthy foods were brought to you by Big Tobacco". The Washington Post. Retrieved 20 February 2024.
External links
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