A home page (or homepage) is the main
web page of a
website.
[1] The term may also refer to the start page shown in a
web browser when the
application first opens.
[2] Usually, the home page is located at the root of the website's
domain or
subdomain. For example, if the domain is example.com
, the home page is likely located at www.example.com/
.
A home page is the main web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors. [3] In some cases, the home page is a site directory, particularly when a website has multiple home pages.
Good home page design is usually a high priority for a website; [4] for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. [5] [6] According to Homepage Usability, the homepage is the "most important page on any website" and receives the most views of any page. [7] A poorly designed home page can overwhelm and deter visitors from the site. [6] One important use of home pages is communicating the identity and value of a company. [8]