Interior of the Hoffman Auto Showroom, 1999, illustrating the spiral platform for vehicle display. The mirrored surfaces were not part of the original design, and were added in the early 1980s.
The Hoffman Auto Showroom was an automobile dealership at 430
Park Avenue in
Midtown Manhattan,
New York City. Designed by architect
Frank Lloyd Wright for notable European importer
Max Hoffman in 1954, the glass and steel 3,600-square-foot (330 m2) space was located on the ground floor of an office tower located between East
55th and 56th Streets. It was dominated by a sloping floor capable of displaying up to five automobiles.
Hoffman, the son of a
ViennaRolls-Royce dealer, had intended to use it for his
Jaguar dealership. However, by its completion he had moved on to
Mercedes-Benz and a large model of a leaping
jaguar had to be sent back to
Coventry.[1][2]
In early April 2013, the building's owners, Midwood Investment & Management and Oestreicher Properties, demolished the showroom to make way for a TD Bank branch office.[3]
