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verification. (September 2015) |
Native name | 海澜之家股份有限公司 | ||||||
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Company type | Stock | ||||||
SSE: 600398 | |||||||
Industry |
Retail Finance Property Cultural Tourism | ||||||
Founded | 1997 | ||||||
Founder | Zhou Jianping Gu Dongsheng(president) | ||||||
Headquarters | Jiangyin, China, , | ||||||
Products | Clothing textile and others | ||||||
Brands | HLA EICHITOO BETTSALE SANCANAL | ||||||
Revenue | RMB 12.3 billion yuan (2014) | ||||||
Chinese name | |||||||
Simplified Chinese | 海澜之家 | ||||||
Traditional Chinese | 海瀾之家 | ||||||
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Website |
HLA Global HLA mainland China |
Heilan Home ( Chinese: 海澜之家; pinyin: Hǎilán zhī Jiā) is short for HEILAN HOME CO., LTD ( Chinese: 海澜之家股份有限公司). HLA, established in 2002, is the core fast fashion brand under Heilan Group based in Jiangyin, Jiangsu Province in China. HLA was named as one of “Chinese National Well-known Trademarks” in 2009. [1] [2]
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adding to it. (January 2024) |
HLA is positioned as a fast fashion brand. [9][ citation needed]
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adding to it. (January 2024) |
HLA owns three product series, business, leisure and fashion, covering 17 product categories and up to 5000 SKUs (stock keeping unit).
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As an asset-light company, HLA focuses on brand assets by integrating over 200 domestic and international supply chains of clothing and accessories.[ clarification needed] [10][ citation needed]
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adding to it. (January 2024) |
HLA owns over 300 designers providing design guidance to suppliers. [11][ citation needed]
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adding to it. (January 2024) |
Most HLA stores are located in downtown commercial districts and comprehensive shopping malls in cities at all levels. By the end of 2014, HLA has 3,348 stores in total, covering over 80% of the counties and cities in China. [12][ citation needed]