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Hanna Andersson
Company type Private
Industry Retail
Founded1983
FounderGun Denhart, Tom Denhart
Headquarters Portland, Oregon, USA
Key people
Aimée Lapic (CEO)
ProductsChildren's clothing
Owner L Catterton
Number of employees
400 [1]
Website www.hannaandersson.com

Hanna Andersson is a Portland, Oregon-based corporation that specializes in children's apparel. The company operates online and mail-order in the United States and ships to almost 200 countries around the world.

History

In 1983, Swedish-born Gun Denhart founded the company in Portland, Oregon, in the garage of her home. [2] The company began as an exclusively mail-order catalog retailer; Hanna Andersson mailed out its first catalog in 1984. [3] Co-founder Tom Denhart would remain the company's creative director until 1995. [4] The first brick-and-mortar store opened in 1990, but now operates as an online only retailer. [5]

In 1995, the Denharts hired Phil Iosca as CEO/President. He refocused the company on young children's apparel. [6] Then, in 2001, the Denharts sold the company for $175 million. [7] Following the initial sale, Hanna Andersson was sold to a succession of private equity firms and purchased by Sun Capital Partners. Gun Denhart remained on the Board of Directors until 2007. When Iosca retired in 2010, then-COO Adam Stone was named the new CEO of the company. [8] [9]

In August 2016, Hanna Andersson was sold to L Catterton for an undisclosed amount. The company's executive team was kept intact. [10] In 2022, Aimée Lapic [11] was named as the CEO of Hanna Andersson. [12]

Philanthropy and company policies

The company has received notable attention over the years due to Denhart's advocacy of progressive workplace policies. Denhart's initiatives included family-friendly employment policies in support of work-family balance and the charitable donation of 5% of the company's pre-tax profits to groups working for children's welfare. [13] These efforts, along with Denhart's other work, led the Oregon Commission of Women to name her the "Woman of Achievement" for 2013. [14] The company's "HannaHelps" program also garnered attention for awarding yearly grants to schools and non-profit groups serving children throughout the United States. [15]

Products

Hanna Andersson manufactures clothing for babies, toddlers, kids, and women. [16] Over 60% of the company's products are OEKO-TEX Standard 100 certified and many items are made with organic cotton. [17] In 2014, the company expanded its offerings to include home décor and bedding. [18] Currently the brand focuses on high-quality clothing and pajamas for babies, toddlers, kids, and adults and was and is known for bright, happy designs and matching family pajamas.

References

  1. ^ "Hanna Andersson Corporate History". Fundingverse. Retrieved 2014-07-21.
  2. ^ "Threshold Group Board of Directors". Threshold Group. Retrieved 2014-07-21.
  3. ^ "Hanna Andersson Corp. History". FundingVerse. Retrieved 2014-07-21.
  4. ^ "Hanna Andersson co-founder dies at 67". OregonLive. Retrieved 2014-07-21.
  5. ^ "Hanna Andersson Corp. History". Funding Universe.
  6. ^ "If at first you don't succeed". Portland Business Journal. 2000-01-30. Retrieved 2014-09-08.
  7. ^ "Gun Denhart talks impact investing". Portland Business Journal. Retrieved 2014-07-21.
  8. ^ "Hanna Andersson Company Profile". Sun Capital Partners. Retrieved 2014-07-21.
  9. ^ "Changing for Good: The Case of Hanna Andersson Corporation". An Introduction to Organizational Behavior. Retrieved 2014-07-21.
  10. ^ "L Catterton buys children's clothing brand Hanna Andersson – PE HUB". 2016-08-02. Retrieved 2016-08-04.
  11. ^ Andersson, Hanna. "Hanna Andersson Names Aimée Lapic Chief Executive Officer". www.prnewswire.com. Retrieved 2022-08-01.
  12. ^ "Hanna Andersson names Sally Pofcher CEO". www.bizjournals.com. March 31, 2021.
  13. ^ "Too Good to Be True? Is creating the ideal workplace hazardous to your business' health?". INC. 1994-07-01. Retrieved 2014-07-22.
  14. ^ "Gun Denhart named Woman of Achievement for 2013 by the Oregon Commission for Women". OregonLive. 26 February 2014. Retrieved 2014-07-21.
  15. ^ "Who is Hanna?". Elephant Journal. 2014-07-07. Retrieved 2014-07-22.
  16. ^ "Company Overview of Hanna Andersson, LLC". Bloomberg.
  17. ^ "Safe Baby Clothing Guide". Gimme The Good Stuff. 11 March 2014.
  18. ^ "Hanna Andersson Add Kids' Home Decor To Its Children's Clothing Line". The Washington Post. Retrieved 2014-11-17.

External links