Product type | Candy coated licorice |
---|---|
Owner | Highlander Partners/Iconic IP Interests [1] |
Produced by | The Hershey Company |
Country | Philadelphia, Pennsylvania, U.S. |
Introduced | 1893 |
Related brands | Twizzlers |
Markets | United States |
Previous owners | Quaker City Chocolate & Confectionery Company Warner-Lambert Leaf, Inc. |
Ambassador(s) | Choo Choo Charlie |
Tagline | "Love my Good and Plenty!" |
Website | hersheyland.com/goodandplenty |
Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.
Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893 and is believed to be[ who?] the oldest branded candy in the United States. [2] A second candy, Good & Fruity, is a multicolored, multi-flavor candy with a similar shape.
Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, [3] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.
Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer. [4] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle [5] based on the popular song " The Ballad of Casey Jones".
The acquisition ... was made by Highlander through Iconic IP Interests