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Mahindra GenZe
GenZe
Company type Subsidiary
Industry Electric bicycles and scooters
DefunctJune 2020 (2020-06)
Headquarters,
Parent Mahindra Group
Website www.genze.com
GenZe 2.0s Electric Scooter sold to consumers with a K-Max 30 top-box

Mahindra GenZe, doing business as GenZe and also known as GenZe by Mahindra, was a brand of electric bicycles and scooters. It was a subsidiary of the Mahindra Group of India.

History

In 2013, GenZe introduced their first electric bicycle and electric scooter. [1] The name GenZe was short for Generation Zero Emissions, which was a reference to their products being zero-emissions vehicles. [2] [3]

Operations

GenZe operated as a subsidiary of the Mahindra Group. [4] [5] Its headquarters were located in Fremont, California. [5] [6] GenZe's products were manufactured, hand-assembled, and road-tested in Ann Arbor, Michigan. [5] [7] [8] [9]

In June 2020, it was announced that GenZe would be closing down its operations. [10] [11]

Products

GenZe 2.0 Electric Scooter utilized by Scoot Network fleet

GenZe designed and manufactured electric bicycles and electric scooters intended for consumers and corporate fleets. [2] [4] [12]

Electric bicycles

Their electric bicycles were available through the Ford GoBike public bicycle-sharing system, [6] and the Bike Solar Oakland program in Oakland, California. [13]

Electric scooters

The GenZe electric scooters were introduced in 2015, [14] and were delivered to consumers in December 2015. [15] They were utilized by Postmates delivery service. [1] [9] They were also available through the Scoot Networks public scooter sharing system, [1] which the Mahindra Group's private-equity business had invested in. [16] [17]

See also

References

  1. ^ a b c "GenZe E-Scooter Partners With Postmates". CleanTechnica. Retrieved 2018-05-17.
  2. ^ a b "Mahindra GenZe India launch likely in 2019". The Hans India. Retrieved 2018-05-17.
  3. ^ "Auto Expo 2016: Mahindra GenZe 2.0 Electric Scooter Showcased - NDTV CarAndBike". CarAndBike. Retrieved 2018-05-17.
  4. ^ a b "Lazy as you want to be: New GenZe e-bike pedals for you". CNET. 2017-10-30. Retrieved 2018-05-17.
  5. ^ a b c "Mahindra GenZe electric two-wheelers considered for India, might debut in 2019". The Financial Express. 2017-10-20. Retrieved 2018-05-17.
  6. ^ a b "Ford And Mahindra Genze Collaborate For GoBike Electric Bicycle In San Francisco - NDTV CarAndBike". CarAndBike. Retrieved 2018-05-17.
  7. ^ "Mahindra Genze Electric Scooter First Look". CarAndBike. Retrieved 2018-05-17.
  8. ^ "First in 25 years: Automaker plans Detroit area plant". Detroit News. Retrieved 2018-05-17.
  9. ^ a b "Mahindra Plans to Double Investment in US". IndustryWeek. 2017-07-24. Retrieved 2018-05-17.
  10. ^ Toll, Micah (June 14, 2020). "Say goodbye: The only made-in-America electric scooter company closes".
  11. ^ Szafranski, Joe (2020-06-15). "Mahindra to discontinue GenZe". electrive.com. Retrieved 2022-03-22.
  12. ^ "GenZe has a commuter e-bike for a connected world". Engadget. Retrieved 2018-05-17.
  13. ^ Grady, Barbara (2016-01-19). "Mahindra and Oakland make a bet on urban mobility with the GenZe". GreenBiz. Retrieved 2018-05-17.
  14. ^ "India's largest SUV maker rides into US on a scooter - Electric scooter market to grow 20,000 by 2024 - Kuwait Times". Kuwait Times. 2015-09-02. Retrieved 2018-05-21.
  15. ^ "GenZe 2.0s Are On The Road! - GenZe". GenZe. 2015-12-17. Retrieved 2018-05-21.
  16. ^ "Racing down new roads". @businessline. Retrieved 2018-05-17.
  17. ^ "Government creating aspiration for electric mobility: Anand Mahindra". The Economic Times. 2018-02-17. Retrieved 2018-05-17.

External links