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Industry | Fashion |
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Founded | 1927 | , Italy
Founder | Aldo Furlanetto |
Headquarters | , Italy |
Number of locations | 457 stores |
Key people |
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Products |
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Website |
www |
Furla is an Italian luxury brand that has been in the leather goods industry since 1927. The company produces luxury handbags and accessories.
Furla was founded in Bologna ( Emilia-Romagna), Italy in 1927 by Aldo Furlanetto, selling ladies' accessories via wholesale. [1]
In 1955, the first Furla store was opened in Bologna. By the 1970s, Aldo Furlanetto children Carlo, Paolo, and Giovanna Furlanetto assisted with the business. [2]
In the same decade, Furla released the first collection of bags. At the beginning of the 1990s, [3] Furla started to open stores and branches around the world.
In 2007, Furla celebrated its 80th anniversary with the "Furla Talent Hub Project". [2]
In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents. [2]
In 2012, Furla opened its first flagship store in Bangkok, creating a new store concept. [3] In 2013, Furla started to manage its distribution in Hong Kong, Macau, and China, and recorded growth in Asia.[ citation needed]
In 2015, Furla opened Palazzo Furla in Milan, Italy's fashion capital. [4] In 2018, Furla acquired the manufacturing plant Effeuno Srl in Tuscany; in the same year, Furla's sales more than doubled up to 513 million euros, and the company finalized the acquisition of the retail distribution network in China. [5]
In 2019, the company declared that it would only use faux fur in its collections. [6]
Furla operates an omnichannel structure, integrating different physical and digital touchpoints. The brand's collections are present in 850 points of sale around the world, including multi-brand boutiques and department stores. In addition, Furla operates a retail network covering 50 countries with a total of 457 points of sale, including 281 direct stores, 141 franchised shops, and 35 units in airports and railway stations. [7]
In the spring of 2021, Furla inaugurated Furla Progetto Italia, the new 43,000 square metre complex located in Tavarnelle Val di Pesa. The new hub also houses the "Furla Academy", a training program launched in 2018 in partnership with ITS Mita, which aims to offer young talented artisans access to academic studies and technical and practical courses. [8]
In February 2023, Furla announced a spring and summer line "Italy by Furla". The announcement came via a marketing campaign starring Italian DJ and producer Anfisa Letyago. [9]