| Company type | Advertising agency |
|---|---|
| Founded | 1986, In Gothenburg, Sweden |
Number of locations | Gothenburg, Stockholm, Copenhagen, New York, Toronto, Montréal, Shanghai, Singapore |
Key people | Toby Southgate, Global CEO, Anna Qvennerstedt, Global Chief Creative Officer |
| Services | Advertising |
Number of employees | 380+ |
| Website | forsman.com |
Forsman & Bodenfors is an advertising agency founded in Sweden in 1986.
Acquisition
In June 2016, the company was acquired by MDC Partners The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman. [1] When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.” [1]
In September 2018, MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners (KBS) and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. [2]
Clients
Forsman and Bodenfors is part of the marketing and communications group Stagwell Inc. Clients include Volvo Cars, Diageo, General Mills, Netflix, Goldman Sachs, Church & Dwight and Procter & Gamble. [3]
References
- ^ a b Vranica, Suzanne (29 June 2016). "MDC to Buy Swedish Agency Forsman & Bodenfors". The Wall Street Journal.
- ^ Rittenhouse, Lindsay. "MDC Partners Retires KBS Brand, Folding It into Forsman & Bodenfors". AdWeek.com.
- ^ "Forsman & Bodenfors - A GLOBAL CREATIVE COLLECTIVE".