Company type | Subsidiary |
---|---|
Industry | Mobile, Apps, Chatbots, Loyalty Programs |
Founded | 2011 |
Defunct | }} |
Headquarters | New York City |
Parent | Wix.com |
Website |
flok |
Flok (formerly Loyalblocks) [1] was an American tech startup based in New York City that provides marketing services such as chatbots/ AI, [2] customer loyalty programs, mobile apps and CRM services to local businesses. [3] [4] [5] [6]
In January 2017, the company was acquired by Wix.com. [7] [8] Around March 2017, Flok ceased communication.
On October 1, 2019, Flok communicated via email stating that Flok is shutting down on March 1, 2020.[ citation needed]
On March 1, 2020, Flok communicated via email stating that Flok has officially shut down. [9]
Flok was founded in 2011 by Ido Gaver and Eran Kirshenboim and has offices in Tel Aviv, Israel. [10] In May 2013, Flok secured a $9 million Series A Round from General Catalyst Partners with participation from Founder Collective and existing investor Gemini Israel Ventures. [11] In total, Flok has raised over $18 million in venture capital in three rounds. [12] [13]
In May 2014, Flok announced a self-service loyalty platform for SMBs to build their own programs with beacon integration. At that time, approximately 40,000 businesses were using the service. [14] In 2016, Flok released a turnkey chatbot service for local businesses, [15] [16] and was featured in AdWeek for developing the first weed bot chatbot for a California cannabis business. [17]
Flok offers an eponymous customer-facing app [18] that consumers use to receive rewards and deals from partner businesses, [19] and a Flok business app for merchants to manage the platform. [20] Both are available for iOS and Android operating systems.[ citation needed] Flok's main products center around customer loyalty and rewards. The platform offers a digital punch card, proximity marketing, push messaging and CRM services in addition to its chatbots and AI features. [21]
Flok provides partner businesses with beacons that can locate customers and verify store visits. [22] As of July 2016, Flok had a 4-star rating on Merchant Maverick review site. [23]