English: The diffusion of innovations according to Rogers (1962). With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.
Norsk bokmål: Graf som viser diffusjon og spredning av ideer og praksis i samfunnet, basert på Rogers (1962). De ulike gruppene som adopterer en idé eller teknologi (blå) vil til slutt nå et metningsnivå (gul).
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Based on Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.
Author
Rogers Everett
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