Fendi

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Fendi
Subsidiary of LVMH
IndustryLuxury fashion
Founded1925; 94 years ago
Headquarters,
Number of locations
197 stores worldwide (2014)
Key people
......( Creative Director for Accessories and Men's)
Pietro Beccari ( Chairman and CEO)
RevenueIncrease € 800 million (2011), tg
US$ 1.1 billion
Total assetsUS$ 970 million
Total equityUS$ 330 million
OwnerLVMH (100%)
Parent LVMH
Website www.fendi.com
Fendi shop at the Elements, Union Square, Kowloon

Fendi (Italian pronunciation:  [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur and fur accessories, and for its leather goods such as " Baguette", 2jours, Peekaboo or Pequin handbags. [1]

History

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome. [2] Since 1946, the five sisters Paola, Anna, Franca, Carla and Alda joined the company in its second generation as a family-owned enterprise. [1] Karl Lagerfeld joined Fendi in 1965 and became the creative director of the luxury fashion label's fur and women's ready-to-wear collection (launched in 1977). [3] Silvia Venturini Fendi, daughter of Anna, joined the fashion house in 1994 and is the creative director for accessories and men's lines. Since 2001, Fendi has become a multinational brand and a part of the LVMH group.

In 2014, Fendi started making plans to use drones to show its catwalk fashions. [4]

In 2015, Fendi discontinued all of the Fendi fragrances. "The commercial development of Fendi perfume did not meet the expectations of the company." [5]

Also in 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor. [6] [7] Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years. [8] In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs. [9]

References

  1. ^ a b "Fendi perfumes and colognes". Fragrantica.com. Retrieved October 24, 2011.
  2. ^ Chevalier, Michel; Gerald Mazzalovo (2012). "3". Luxury Brand Management (second ed.). Singapore: John Wiley & Sons. p. 53 (of 316). ISBN  978-1-118-17176-9.
  3. ^ Bergin, Olivia (October 24, 2011). "Karl Lagerfeld to launch new, accessible line". The Telegraph. London. Archived from the original on November 4, 2011. Retrieved October 24, 2011.
  4. ^ Zargani, Luisa (18 February 2014). "Fendi Partnering With Google to Livestream Runway Show". WWD. Retrieved 24 February 2014.
  5. ^ "LVMH discontinue Fendi fragrances (again) — Basenotes.net". www.basenotes.net. Retrieved 2019-06-15.
  6. ^ "Fendi: why the fashion house is investing in Rome's patrimony". The Week. 5 March 2018. Retrieved 27 March 2018.
  7. ^ Roberts, Andrew (23 June 2014). "Fendi Touts Dolce Vita as Owner LVMH Relies on Brand". Bloomberg.
  8. ^ Luisa Zargani (13 September 2017). "Fendi Inks Partnership With Rome's Galleria Borghese". WWD. Retrieved 27 March 2018.
  9. ^ Rachel Arthur (29 November 2017). "Customized Luxury: Fendi Turns To Digital For Bespoke Handbag Launch". Forbes. Retrieved 27 March 2018.

External links